Post Image
  Many companies aren’t sure how they should garner the traffic they need to stay up and make good sales. So they’re applying the various methods they come across and hoping that it works.
Read more about How To
However, there are several tried and tested ways to attract that local traffic you’ve been craving. Successful businesses have been deploying them for a long while now and reaping great results. They can work for you too.

Tips For Generating Local Traffic To Your Online Business

Here are some of the better ways to win local customers to your online business.

Create Content With Local Keywords

Keywords are the words or phrases that people type into search engines when they’re looking for something on the web. For example, if you’re looking for information about Chinese restaurants, you’ll type in the keyword ‘Chinese restaurant’ into the search box and click ‘send’. Relevant results will be displayed on the results page. Localized keywords tend to be more specific about locations. If you’re looking for a Chinese restaurant in Surulere, Lagos, you’ll type in the keyword ‘Chinese restaurant in Ikeja’ or ‘Chinese restaurant in Ikeja Lagos.’ This way, you’ll find a Chinese restaurant located in Ikeja and not just any Chinese restaurant. If you want to get more web-driven traffic coming into your business, you should include these kinds of specific search terms in your web content. Let’s say your business is a tailor shop in Lekki. You should include the keyword ‘tailor in Lekki Lagos’ or ‘tailor shop in Lekki Lagos’ so that people will see it in their results when they search for tailors in Lekki on Google or other search engines.

Get On Business Listings

There are several online directories you can list your business on for free. Getting on them will boost your online presence. It will also ensure that people know where your business is located (you’ll add your address) and how to contact you (phone number, email, etc).
Find our comprehensive listings of businesses in Nigeria here https://businesses.connectnigeria.com/
A good number of people will search for businesses like yours on those listings. Others will find them on those listings after being directed to them via Google or other search engine results. If you’re thinking about where to start, you can try out Connect Nigeria’s business listings. You may list your business there; but if it’s already there, you can confirm it, so that prospects know that it’s yours.  Find the Connect Nigeria business directory here.

Use Online Ads

Some paid social ads will allow you to target audiences within your local area. Facebook ads, for example, will enable you to reach people within a specific geographical area, and based on their interests as well. Google ads are also able to do some of these things. This method can get people to follow your business on social media, so it’s just the first step. Ultimately, you will have to convince them with your posts that you’re worth their engagement. You will hope that you’re eventually able to convert them into paying customers.

Get Involved In Local Events

Local events offer people in a community the chance to meet with each other. This gathering is also one of a few opportunities to have members of the community in the same place at once. So they’re automatically a chance to connect with your target audience. You may sponsor these events so that you’ll get referenced when they’re on. Or you could even organize them. If you choose to put one together, consider something that’s associated with a season (e.g. Christmas) or aimed at a charity. It all depends on what you’re able to handle.

Final Words

These aren’t the only ways you can gain more interest in your online business. But they are some of the most effective ways to do so. Try them out, and you’ll be on your way to gaining more prospects for your business. Featured Image Source: Tweak Your Biz
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
This article was first published on 22nd June 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (95)

95 thoughts on “How To Attract More Local Customer Traffic To Your Online Business”

Leave a Reply

Your email address will not be published. Required fields are marked *