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The scope of rigid selling is that single sales copies are written for the general population. When copies look and sound too generic, people will begin to feel like numbers rather than humans. Conversely, adaptive selling is more like crafting sales copy that meets the specific needs of specific people. You can call this type of selling personalized selling. In this article, I shall discuss tips for adaptive selling.
Sell Through Insights
Influence Consumers’ Perceptions
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They just want to keep doing things the old way. If you stick with consumers’ opinions all the time, you might lose an opportunity to introduce something better. How do you manoeuvre this situation? You just have to influence the way they see things. This is why being a thought leader in your niche is very important. Let’s take for instance, globally, humans are used to powering their vehicles with fuel and gas. However, Elon Musk has changed the perception of the world by introducing electric cars. Before the large-scale launch, there has been so much buzz about electric cars. So for the business founder, influencing your audience through thought-leadership is a way of creating a soft landing before reaching out to sell to customers. This is the hallmark of adaptive selling – shaping their behaviour.
Get the Sales Department To Adapt
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It is important to segment your customers according to their behaviour. For instance, you can segment customers according to generations – Gen Z, Millennia, Baby Boomers and so on. By defining them into clusters, you can appoint those suited for each generation. For example, if you have a Gen Z on your sales team, it is easier for him to reach out to consumers that fall within that cluster. Older members of the sales team can easily create sales content that older generations can relate to.
Final WordsBy introducing adaptive selling you create a chain of communication that is highly personalized. It can also help your in-house sales team to up their communication game as they engage in personalised selling. Adaptive selling naturally increases the chances of winning and sustaining your customers. Customers stick with a brand that understands their needs and meets them. Featured Image Source: Freepik
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