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To see properly, one has to stand on the shoulders of an elder. An elder in this case is one who has been actively involved in the fashion business. It is wise to learn one or two tips from those in the business.


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To be a sucessful business entrepreneur, one must learn and understand the business of fashion. The skill set needed in being a fashion entrepreneur is different from the one needed in other fields.

These tips, when applied, will surely bring progress and rekindle the fire of passion you already have.

1. Beverly Naya – Target Market and Niche

Beverly is an actress and television presenter. Her fashion brand is named‘Be Naya’. Her brand is a collection of ready-to-wear dresses, tops, jumpsuits and other stylish sets that can be worn by an everyday woman. She uses ankara prints for her collection.

Speaking in an interview with Bella Naija on her clothing line, Beverly said,

“I intend to build a brand that will be worn by women all around the world. It’s our first collection, but the goal is to keep growing and building the Be Naya clothing brand, I’m excited about what’s to come!” .

Beverly understands her niche and target market, you should too.

2. Grace Charis Bassey– Persistence and Creativity

Formely known as Belinda Effah. She is the creative director of GCB clothing. In an interview, she was asked what skills are necessary for a successful fashion designer?

Her reply was quite educating,

For me the skill you need is running with your creativity, do not allow any form of limitation. If you feel like sketching something weird, do it, this is what will make you stand out from every other person in the industry“.


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Also, when asked the advice she will give to upcoming designers who aspired to be like her, she said,

I will tell them to go with the flow, do you most importantly, be patient and prayerful everything will align eventually when you follow your heart. Create your designs, it doesn’t matter if it’s odd or weird, trust the process, trust your designs and most importantly trust your creativity“.

Grace is all about creativity and persistence. As a fashion designer or entrepreneur, you must understand that creativity is needed, thinking out of the box, bringing to life, something inexistent. You also have to believe in your art and yourself. Be persistent and hardworking, and everything will fall in place.

3. Regina Daniels– Passion

Regina Daniels has given fashion lovers the gift of her much anticipated debut clothing line – Regina Daniels Fashion. Her brand consists of men, women and kids wear.

Regina, in an exclusive interview with Kemi Olunloyo, stated that she has always liked fashion and clothing since she was a child, so she chose to make that passion a reality by launching a fashion brand to exhibit her stylishness.

You need to be passionate about being a fashion designer or entrepreneur. Passion is the drive you need to start and stay in the business.

These tips: Target Market and Niche, Creativity and persistence and Passion cannot be overemphasized. They are what you need to become a sucessful fashion designer or entrepreneur, either you are starting your business with little capital or large capital.

References

The African Mirror

Africa Fashion Network

BellaNaija

Featured image source: Vanguard News
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This article was first published on 4th March 2022

agbagba-bukola

My name is Agbagba Bukola. I write about the business and exciting world of fashion.


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