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Building a business that will last a long period can be taxing and as well difficult. There are times when you will lose your zeal and in fact, lose the purpose while you started at first. Little wonder one the major factors responsible for the deaths of many businesses include, lack of zeal on the part of the founder, finance, stronger competition, and wrong timing among others. It takes a few strategies to make your business stand the test of time.
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Apart from debt and financial issues which cause the death of businesses, purposelessness, lack of focus, zeal, and desire to quit and start something new have been identified as to why seemingly successful businesses pack up. Several entrepreneurs have gone ahead to sell what they had considered at first a poster child of successful companies due to not seeing any long-term future in their business. However, companies like Google, Microsoft, and Facebook have been able to put in place long-term strategies that guided their startups into companies. In this article, you will learn how to build your startup to last even when you lose interest in the long run.
  • In-House Projects

Apart from building and scaling your primary product, having a platform that encourages in-house projects can help your startup have long-term structures. Having an in-house project can create excitement and give you and your team opportunities to romance and experiment with new ideas. This has been the secret to Google’s growth. It is often stated that having just a singular product for a long period can be boring. Studies have shown that companies that engage in in-house projects have opportunities to expand their product line, kill boredom associated with repeatedly offering a single product or service, and as well increase revenues. 
  • Employ Younger Talents

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Building to last requires looking at the future. Bill Gates, founder, and CEO of Microsoft aptly stated that the companies that will lead in the 21st century are those that empower the next generation. This is practically true. If you want your startup to grow on a long-term basis, you have to think of engaging the future by employing members of the younger generation. Employing members of the younger generation comes with a lot of perks such as new and fresh ideas, sharper creative power, bubbling energy, and so much more. The younger generation will naturally view the world from a different perspective and bring ideas that fit the modern realities, something which was not available when you started at first.
  • Redefine Your Purpose

Purposelessness is one of the factors that kill the long-term spirit of any business. There are cases where entrepreneurs walk away from their business to pursue a different endeavor. Growing a business can as much as exciting as well as very boring. Therefore, you overcome this, you have to from time to time, redefine the purpose of your business.
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Little wonder, leading companies to rebrand to create excitement and a new form of direction. You can as well choose to tell a new story about your brand which can amplify the focus of your direction. Also, you can revisit your vision board and tweak it. Building a staying power for your business is all about recreating your business daily.
  • Be Led By Trends

Facebook, Microsoft, and Google joined the metaverse trend. This goes a long way to remind us that there are times when your business is rotting or repeatedly building a single product, the best way to break the status quo is to move with the trends. Looking at trends can create excitement in the workplace. Staying on course for a longer period is all about continuous innovations and moving with the train.  Featured Image Source: Mime Asia
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This article was first published on 17th May 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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