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  Content is king. Content is the surest way to communicate with your audience and get them to do business with you. Creating content is one thing, getting it noticed is another. However, not all content gets noticed online due to certain reasons. It takes noticeable content to build traffic and attract customers.
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When traffic is built, conversions are easily done. In this article, I point out five techniques that can help you get your content noticed online.

Technique #1: Write About What You Know – Not What You Don’t

The easiest way to get your content noticed online is to become an influencer. How you become an influencer is by becoming an authority in your field. By being a thought leader in your industry, you attract an audience and as well build your credibility. Furthermore, people will always trust your content and reference them.  When you become an authority in your niche, people use the content as a resource. Hence, when you provide value, you attract the world. 

Technique #2: Monitor The Conversations Taking Place Online – And Respond

One of the surest ways to get your content noticed online is by following online conversations and responding accordingly. For example, if you are a tech influencer, and a well-known brand releases its newest product, you can run a synopsis on what the product is about and how it can benefit your audience.
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Discussing tech trends as a tech influencer will put you at the forefront of the online marketplace. You can use tools like Google Alerts to “monitor the web for interesting new content”. With Google Alert, you can receive notifications on those topics that you want to receive alerts for as frequently as possible.

Technique #3: Respond To Comments

Another way to increase traffic around your content is by responding to and engaging comments. Brands that don’t engage in comments often discourage their audience from visiting next time. However, when comments are engaged, it creates trust between the content creator and the audience. When you respond to questions, suggestions, and contributions, it cements your place as an authority. Also, engaging readers’ comments naturally make them happy, thus building trust between you and them. 

Technique #4: Partner With Other Influencers

Whether it is on Twitter space or Facebook or YouTube Live, partnering with other influencers increases engagement on your post. Aside from this, when you partner with other influencers, their followers can get to know your work, hence expanding your audience more. An example of partnership is when a fellow influencer shares her work with his audience or hosts a webinar together.
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But before you can reach out to a fellow influencer, ensure that you have already built a great deal of influence on the online space. Finally, ensure there is an MoU during the partnership to avoid friction. 

Technique #5: Don’t Forget To Schedule Your Posts

Don’t just post randomly. This can counterproductive. A good post that attracts traffic is posted calculatedly. Hence, it is important to post in a scheduled manner. For example, you might choose to post twice a week. The most important thing is to be consistent. Regularity builds an audience and drives traffic. Don’t forget this.

Final Words

Content is king when it creates traffic. And when traffic is created, you can easily sell your products or service to them. However, to make this possible, you must learn the techniques if you want to have a flood audience around your posts. The most important thing is to define your audience and constantly give them what they want using the above-discussed techniques.  Featured Image Source: Crazy Egg
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This article was first published on 4th July 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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