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Abudu’s professional journey began in 1987 as a recruitment consultant with the Atlas Recruitment Consultancy firm in the UK. She subsequently joined Starform Group in 1990. In 1993, upon her return to Nigeria, Arthur Andersen headhunted her to lead the Human Resources and Training department for oil giant, ExxonMobil. Driven by a passion for storytelling and showcasing African narratives, Abudu launched EbonyLife TV in 2012. This groundbreaking pan-African television channel became the first of its kind, featuring original African content produced in Nigeria. Its success propelled Abudu onto the global stage, earning her recognition as one of the most influential women in media. Alongside her media endeavours, Mo Abudu is a dedicated philanthropist. She is the founder of the Abudu & Associates Empowerment Fund, which provides financial support and mentorship to young entrepreneurs. She is also a member of the British Psychological Society and holds qualifications in occupational and personality testing.
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Through her achievements, Abudu has shattered glass ceilings and inspired countless women to pursue their dreams. She is a vocal advocate for gender equality and women’s empowerment, using her platform to promote diversity and inclusion. Her foundation, the Abudu & Associates Empowerment Fund, provides financial support and mentorship to young entrepreneurs. Abudu’s contributions to the media industry and society have not gone unnoticed. She has received numerous accolades, including the Forbes Woman Africa’s Lifetime Achievement Award, the City People Movie Special Recognition Award, and the African Leadership Awards Person of the Year Award. She received an honorary Doctor of Humane Letters (Honouris Causa) from Babcock University in 2014. Also, in 2019, Abudu was awarded the MIPTV’s 2019 Médailles d’Honneur, in Cannes, France, making her the first African to be a recipient of the reputable award. In 2020, Abudu was announced as being listed in the 2020 Powerlist, listing the Top 100 of the most influential people in the UK of African/African-Caribbean descent. Abudu is featured in the 493-page book, Greatest Blacks Ever: Top 100 Blacks Who Changed the World for Peace. Progress. Prosperity. Pleasure., authored by Ambassador Elliston Rahming and published by Dog Ear Publishing.
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Mo Abudu’s legacy extends far beyond media and entrepreneurship. She has demonstrated that resilience and belief in one’s dreams can overcome any obstacle, paving the way for countless women to pursue their aspirations and make a positive impact on the world. Her story is a demonstration of the power of female leadership and the transformative potential of media in shaping societal narratives. Abudu’s legacy will continue to inspire generations of women, entrepreneurs, and changemakers, shaping the future of Africa and the world.
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