Read more about Business Growth
It’s no longer news that many entrepreneurs and small/large business owners struggle to move up the ladder when it comes to business growth. Some businesses have suffered stunted growth and others are almost going out of the market. The truth is there are tried and tested ways to go about reviving your business and also taking it to the next level, these tips are what this article targets to review for you. So, at the end of this article, your business should be on its way to the next level.
1: Ask A Question
These questions can come in the form of research carried out on both old and prospective customers, to better understand them and their pain points. It can be a survey of your employees requesting their input about a product, service or offer the company wants to make. You can also go further by;- Asking Your Customers Question: your customers’ uninfluenced input about your product, service, or offer can offer you an insight into what your customers may be expecting from you and this can also lead to innovation and renovation. You can also use online surveys to get opinions from the general public. You can use WordStream for your online survey.
- Asking Your Team: your team or staff are like the middleman between your company and the customers. Let them know the goals of your company toward every area of operation and request their input.
- Asking Industry Experts: speak with experts within your industry, ask relevant questions on your product, service or offer. Filter the feedback you get from them and implement them.
2: Promote Your Business
The essence of asking questions is to promote your business accurately with the right tools and product/service that gets to the right audience. The strength and survival of a business depend on business campaigns and promotion. You can promote your business through:- Social Media: the world is going digital, including the business world. You will be harming your business if you decide to stay offline. Go online, use Facebook, Twitter, Instagram, LinkedIn etc. to promote your business. Create different forms of content to draw traffic and generate leads.
- E-Mail Crusade: you can use a customized email as your sales funnel and lead follow-up platform. Bring your leads or warm market into one email list and promote to them. create another email list for existing customers to sell to them over and over again.
- Promote Your Website: understand how Google rank content online and leverage it. One of the ways to rank on Google search is by writing SEO friendly content. Research and use keywords accurately, learn and write attention-grabbing headlines. Create a Google me account for your business.
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3: Network With Others
The power of networking in the business promotion cannot be overemphasized. Networking offers tons of opportunities to your business, both online and offline.- Network With Companies: network with non-competitor companies in tradeshows, social programs and also by augmenting each other’s products and services.
- Network With Influencers: get influencers to partner with your business for the sake of visibility and lead generation. Get influencers to talk about your business, product, service, offers on their pages and handles.
- Network With Old Customers: set up a program that rewards loyal customers monthly or yearly. Also, encourage satisfied customers to get their family and friends on board and get some discounts for it.
4: Don’t Forget Traditional Marketing
This will serve as a form of multimedia or multi-channel marketing strategy. Use billboards, flyers, posters, TV/Radio ads, newspaper/magazine ads, direct mailing to pull in the offline prospects. These are the expert tips on taking your business to the next level. Featured Image Source: BW EducationGot something you want to read about on our platform? Contact us: editor@connectnigeria.com
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