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Email marketing is one of the digital marketing strategies that serve its purpose effectively, every professional brand ought to adopt email marketing amongst other marketing methods they utilise.

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Email marketing is this sort of direct marketing that involves sending customised, bulk emails to leads or a specific audience in order to educate them, inform them or persuade them to do a specific action, such as purchasing something.

Email marketing is quite affordable, helps you stay in contact with your customers and audience, is easy to measure, and reaches your audience in real-time, it’s one of the best marketing measures that help you hit your set goals in sales.

1. Mailchimp

Mailchimp is referred to as the best overall email marketing software available, this is mainly because of the amazing features it possesses, it allows for a free plan, it isn’t complicated and difficult to comprehend, it keeps records of a whole lot, such as subscribers that opened your mail, subscribers that clicked through and those that unsubscribed. It also allows for your own style of mail, this is just very few of its numerous advantages.

Nevertheless, it has a few disadvantages, such as its limitations when it comes to usage with a smartphone and the elimination of its free plan for more than 15,000 subscribers.

2. ActiveCampaign

ActiveCampaign is an Email marketing software whose features make it best for automation, it helps you to send personalized campaigns to each of your subscribers. Its features help diminish all forms of complexity when it comes to customer interaction.

Although, the learning curve on ActiveCampaign is a bit difficult but while you’re getting things set up, there are helpful tutorials throughout the platform, and ActiveCampaign’s customer service is quick and friendly.

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3. Hubspot

Hubspot includes amazing tools and it is the greatest all-in-one marketing suite (website, social, email marketing, and more). With Hubspot’s CRM, you can store all of your contact information and reach out to potential customers via lead forms, live chat, and online ads.

4. Moosend

Moosend is the most cost-effective alternative not only because its premium plans are less expensive than most on the market, but also because you can pay by the number of subscribers or the volume of emails sent, whichever option is the most cost-effective for you.

Furthermore, its tools are simple to use and make sending attractive and timely emails to your audience a breeze.

5. Drip

Because of its understandable processes and advanced list segmentation, Drip is the perfect email marketing software for e-commerce enterprises. Subscribers will receive personalized emails driven by their shopping habits on your site, as well as timely follow-ups depending on how they interact with your emails, as a result of this combination.

6. MailerLite

MailerLite is an Email marketing software excellent for personal projects.

Other software includes;

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7. Sendinblue – which is a good option for transactional emails

8. Ominisend – which is very great for eCommerce businesses

9. Autopilot – which is a perfect option for marketing automation

10. EmailOctopus – which is great for techies and developers

11. Convert Kit – the perfect option for bloggers

Moreover, it’s essential you understand that effectiveness in email marketing isn’t about the software alone, in as much as the software you utilise plays a huge role, your skillset also has a role to play.

Certain skills that would work with a great Email marketing software to help you to get desired results are;

1. Content marketing skill

2. Lead generating skill

3. Persuasiveness

4. Customer insight skills

These are just a few amongst many others.

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This article was first published on 20th April 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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