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Some entrepreneurs don’t experience as much growth as they would like to see in their businesses. This isn’t always because their products or services are lacking in quality. Sometimes it comes down to poor branding strategy. Business owners are becoming more aware of the role that branding could play in the success of their enterprise. They know that good brand management shores up the image of their business and helps attract new customers.

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This was why Sokari Andrew-Jaja set out to establish Firstcam Creative Studios in the city of Port-Harcourt in 2016. Its target was to create brands that appealed to global markets.

Firstcam Creative Studios was envisaged to connect brands and customers through various means of advertising and marketing. They also help maintain the relationship between brands and customers through transparency and effective two-way communication.

Today Firstcam Creative Studios prides itself as one of Africa’s emerging advertising and marketing agencies of choice. It is also acclaimed to be the fastest-growing of its kind in the region. As a result of their creative approach to brand management, Firstcam Creative Studio has been the recipient of awards and recognition including a place on the list of Connect Nigeria’s top 100 SMEs.

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In the bid to enhance the brand of their clients, Firstcam Creative Studio offers several services. These include brand strategy which involves creating a distinctive brand and identity for the businesses of customers while also determining short and long term targets.

Another service offered by Firstcam Creative Studios is digital marketing. This covers web development with search engine optimization, email marketing, content creation, and social media management for customers. By creating and maintaining an online presence for clients Firstcam Creative Studios puts their brands in the eyes of a larger audience.

Firstcam Creative Studios helps with package design, giving a new outer appearance to their customers’ products. They are also involved in traditional marketing and advertising as well as campaign development which makes the public more aware of their customers’ brand and builds a positive perception of their brand.

Going forward, Firstcam Creative Studios hopes to be a global leader in the marketing and advertising industry helping brands connect with their customers across the world.

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This article was first published on 24th May 2020


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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