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Here’s a solution that could work really well for you: marketing to your target audience through a business club. In this article, we’ll show you the many ways this strategy will boost your customer numbers if you try it out. Have a look:
Access to a Targeted AudienceBusiness clubs are, by definition, fairly well-defined communities. They are typically made up of founders, executives, and other business people—the sort of audience that is most likely interested in marketing that’s aimed at their demographic. This sort of default pre-selection makes your marketing easier, and almost certainly guarantees better outcomes for your efforts at engaging your targets if you’re selling a good product and are decent at doing so.
Credibility BoostMembership in a respected business club will mean that some of the club’s respectability rubs off on your business. If the public holds an organization in high regard, they are likely to treat its members—including your own enterprise –as legitimate (and more). That basically does part of your preliminary marketing for you. So you don’t have to do the extra work of convincing the market that you’re worth trusting.
Collaborative Marketing OpportunitiesWithin a business club, there are ample opportunities for joint ventures and collaborative marketing. You could co-host events and webinars with companies that sell a product which complements yours, or cross-promote each other’s offerings to your customers. Such collaborations not only help in cost-sharing but also in tapping into each other’s customer base.
Referral SystemsOne of the biggest advantages of being part of a business club is access to a robust referral system. If some of the businesses in the club are happy with the services you’ve provided them, they will refer others to you. These word-of-mouth recommendations often convert better because they come with an inherent trust factor. The contacts of the referrers trust them better than a regular marketer. With a satisfied customer base spreading the word about your wares, you’ll find it easier to convert prospects into paying clients.
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Exposure Through Club’s Communication ChannelsMost business clubs have their newsletters, websites, and social media channels with a dedicated following. Having your business featured in these channels can give you a significant exposure boost. Whether it’s a member spotlight, a success story, or a collaborative event announcement, such features can increase your brand’s visibility manifold. That’s something you may otherwise have had to pay a fair bit for.
Community BuildingBusiness clubs offer an environment to build and nurture a community around your brand. Regular interactions, events, and collaborations help in forming lasting relationships with both businesses and customers. Over time, this community becomes an invaluable asset, often championing your business and facilitating organic growth.
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Final Words: Joining a Business Club with All the Right BenefitsSo you’ve learned about how a business club could supercharge your marketing efforts. And now you would like to become a member of one that’ll give you all the benefits we’ve talked about here (and more). If you’re in Nigeria, you should consider joining Club Connect. It’s a community of emerging businesses and startups which offers many privileges to its members. Besides providing you with multiple marketing platforms, it allows you to access tens of thousands of potential customers spread across Nigeria. That’s in addition to connecting you with funding opportunities, growth resources, expert-led mentorship, a network of forward-looking founders and executives, and an audience with regulators. You can find out more about Club Connect HERE. Featured Image Source: Flexyinfo
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