BUSINESS

Effective Pricing Models for SaaS (Software-as-a-Service) Startups

  For SaaS (Software-as-a-Service) startups in Nigeria, implementing effective pricing models is essential to maximize subscription revenue and drive business growth. Pricing strategies play a critical role in attracting customers, achieving profitability, and establishing a competitive edge in the dynamic

Exploring New Avenues for Tech Startup Growth

  In today’s hyper-connected world, expanding market reach is vital for the growth and success of a tech startup. As competition intensifies, it becomes imperative for startups to explore new avenues and tap into untapped markets to unlock their growth

How to Keep Your Business Afloat Despite Soaring Costs

  Running a business has always come with its fair share of challenges, and one significant hurdle that many entrepreneurs face is the issue of soaring costs. In recent times, factors such as inflation, international border closures, fluctuations in commodity

How to Become a Thought Leader in Your Industry

  In today’s highly competitive business landscape, establishing yourself as a thought leader in your industry can give you a significant edge. Being recognized as an authority in your field not only boosts your professional reputation but also opens up

7 Signs You Should Start Hiring Employees for Your Startup

  If your startup is in its earliest days, you’re probably building it alone, or with a small group of co-founders. Understandably, you’re not in a hurry to get more hands-on board to help with developing and scaling. No one

5 Simple Ways to Invest ₦3 Million in Real Estate

Like most people, you probably have the impression that it takes a lot of money—perhaps tens of millions of naira –to get started with real estate investing. This is perhaps the principal reason that puts you off from taking a

The Tastiest Baking Event in Nigeria: AllThingsBaked 2023

AllThingsBaked is the baking exhibition that provides the opportunity to generate sales, showcase and make profitable connections. The third edition is themed BehindTheBite. The two day event will hold on the 16th-17th June, 2023 at FourPoints by Sheraton, VI, Lagos.

Developing a Winning Customer Service Strategy

  In today’s highly competitive business landscape, customer service has become a critical differentiator for companies striving to succeed and thrive. A winning customer service strategy goes beyond mere satisfaction; it focuses on delivering exceptional experiences that leave a lasting

How to Survive the Coming Petrol Subsidy Removal

  Barring any unforeseen changes to its plan, Nigeria’s Federal Government is set to eliminate its long-standing Petrol subsidy (Premium Motor Spirit). This will result in a substantial rise in the price of the product. Analysts expect a ripple effect

Building Products and Services that Drive Financial Success

  In the dynamic and highly competitive landscape of tech startups, creating value is essential for driving financial success. Building products and services that provide tangible benefits, solve customer pain points and deliver exceptional experiences not only attracts customers but

Collaborating for Financial Growth in the Nigerian Tech startup Ecosystem

  In the fast-paced and competitive world of tech startups, building strategic alliances is a powerful strategy for driving financial growth and expanding market reach. By forging partnerships and collaborations with complementary businesses, startups can leverage each other’s strengths, access

Strategies for Acquiring and Retaining Customers in Tech Startups

  In the fast-paced and highly competitive world of tech startups, success hinges on the ability to attract and retain customers. For these innovative companies, the process of acquiring and retaining customers is not only a vital component of their

Building a Successful Food Operating System in Nigeria

  In Nigeria, the food industry plays a vital role in the economy, contributing to employment, entrepreneurship, and food security. However, the sector faces various challenges such as inefficiencies, lack of transparency, and limited access to markets. To address these

Central Bank of Nigeria (CBN) Refutes Claims of Naira Devaluation

In a recent development, the Central Bank of Nigeria (CBN) has vehemently denied the circulating news that it has devalued the Nigerian naira. Speculations had been rampant, claiming that the official exchange rate of 465 Naira to a dollar had

How to Start a PropTech Business in Nigeria

  With the real estate industry experiencing a digital transformation, starting a PropTech (Property Technology) business can be an exciting and rewarding venture. PropTech startups leverage technology to revolutionize various aspects of real estate, from property management and marketplaces to

5 Reasons to Start a PropTech Business in 2023

  The real estate industry is undergoing a significant transformation with the advent of technology, and PropTech (Property Technology) is at the forefront of this revolution. PropTech businesses leverage innovative solutions to disrupt traditional real estate practices and enhance efficiency,

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