BUSINESS

Harnessing the Potential of Word-of-Mouth Marketing

  In today’s competitive business landscape, one of the most powerful and cost-effective marketing strategies for small and medium-sized enterprises (SMEs) is harnessing the power of customer referrals. Word-of-mouth marketing, driven by satisfied customers, can significantly impact a company’s growth

Innovative Ways to Increase Customer Base for Your SME

  In today’s competitive business landscape, small and medium-sized enterprises (SMEs) in Nigeria face the challenge of expanding their customer base to drive sustainable growth. This article provides a comprehensive analysis of innovative strategies that Nigerian SMEs can employ to

How the New CBN Customer Due Diligence Regulations Will Affect You

  The Central Bank of Nigeria recently introduced new rules for due diligence and Know Your Customer processes. In a circular dated June 20, it said that financial institutions in the country are expected to comply with the guidelines when

How to Make Your Business Withstand Tough Economic Times

  In times of economic turbulence and uncertainty (such as the present moment), businesses face numerous challenges that can test their resilience and viability. The ability to withstand tough operating conditions is a skill that all entrepreneurs should have. After

Real Estate Business: 5 Ways Artificial Intelligence Can Help

  We have sauntered into the age of Artificial Intelligence. In just a few years, we’ve witnessed an explosion in the range of applications for this technology. They include chatbots that perform customer service functions; platforms that hold extended conversations

7 Things You Should Do Before Buying a Business

  Purchasing a business gives you the advantage of not having to build it from scratch. This potentially saves you a lot of work, and lets you develop a successful enterprise out of an existing structure. But the process of

6 Steps to Future-Proof Your Business

  We live in a world in which technological advancements, shifting consumer preferences, and global disruptions have become the norm. Rapid change is standard fare. If businesses want to stay relevant in this new reality, they need to future-proof themselves.

How Artificial Intelligence Can Help You Improve Your Marketing ROI

  Forward-looking businesses are always searching for ways to maximize their marketing return on investment (ROI). Artificial intelligence (AI) has emerged as a powerful tool that can revolutionize marketing strategies and drive better results. By leveraging this technology, businesses can

6 Things You Should Do Before Choosing a Real Estate Investment Platform

  Real estate investment has long been considered a lucrative and stable form of investment. With the rise of technology, the accessibility of real estate investments has greatly increased. These days, there are online platforms that allow individuals to invest

How to Build Online Credibility for Your New Business

  In the digital age, establishing online credibility is crucial for the success of any new business. With consumers relying heavily on online research and reviews, building trust and credibility can significantly impact your brand’s reputation and growth. If you

6 Ways to Make Your Business Meetings More Productive

  Business meetings play a crucial role in driving productivity and fostering effective communication within an organization. However, poorly planned and unproductive meetings can be a drain on time and resources. To ensure your meetings are productive and yield meaningful

7 Creative Ways Business Owners Can Boost Personal Productivity

In today’s fast-paced business environment, personal productivity is a key factor in the success of any business owner. Effective time management, efficient workflow, and maximizing output are essential for achieving goals and maintaining a competitive edge. This essay explores

7 Smart Money Ideas for Business People

Managing money effectively is crucial for any business person. Smart financial decisions can lead to long-term success and sustainability. This essay presents seven smart money ideas that can help business people make sound financial choices to maximize profits, minimize

7 Types Of Social Media Content That Can Generate Massive Leads

In today’s digital era, social media platforms have become powerful tools for lead generation in small businesses. With the ability to reach a vast audience and engage directly with potential customers, leveraging social media content is essential for driving

7 Ways Entrepreneurs Can Achieve Customer Excitement

In today’s highly competitive business landscape, entrepreneurs face the constant challenge of keeping their customers excited and engaged. Customer excitement not only leads to increased sales and brand loyalty but also serves as a catalyst for business growth. This

How Small Business Owners Can Generate Leads on Facebook in 60 Days

  In today’s digital age, social media platforms play a crucial role in helping small business owners reach a wider audience and generate leads. Among these platforms, Facebook stands out as a powerful tool for lead generation. By leveraging its

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