BUSINESS

Turning Satisfied Customers into Brand Advocates

In Nigeria, word of mouth still sells more than most advertisements. When someone you trust recommends a product or service, you are more likely to try it. That’s the power of brand advocacy. And guess what? You don’t need to

Building Trust: The Key to Long-Term Sales Success in Nigeria

In Nigeria, doing business is more than just selling a product or closing a deal. If you want to enjoy long-term sales success, you must learn how to build trust. Whether you are selling electronics in Computer Village, running an

How to Identify and Enter New Markets Within Nigeria

In today’s fast-changing world, one way to keep your business growing is to enter new markets. Nigeria is full of opportunities, but to truly succeed, you have to look beyond your current customers and explore other places or groups that

Connect Nigeria Launches Quote Request Service

  Connect Nigeria has introduced an effective lead generation service designed to help businesses grow effortlessly. This innovative digital platform (Connect Nigeria Quote Request) connects consumers and businesses with trusted service providers, enabling quick and seamless transactions without the hassle.

How to Run Cost-Effective Facebook Ads That Convert in Nigeria

Running Facebook ads can feel overwhelming, especially when you’re a small business owner or just starting. You may think you need to spend a lot of money to see results—but that’s not true. With the right approach, you can run

How to Diversify Revenue Streams to Future-Proof Your Nigerian Business

  Running a business in Nigeria can be exciting—but it can also feel risky. Fuel costs go up, the naira drops, and your single source of income may no longer cover your bills. That’s why it’s smart to diversify revenue

How to Handle Objections and Close Deals with Nigerian Customers

  Selling in Nigeria is not always a smooth ride. You’ll meet customers who like your product but still hesitate to buy. Some will say, “I’ll think about it.” Others will say, “It’s too expensive,” even if they just bought

Upselling and Cross-Selling Techniques Tailored for Nigerian Consumers

  In Nigeria, many businesses are learning that selling is not just about offering a product and waiting for customers to buy. It’s also about how you suggest better or extra options to your customers. That’s where upselling and cross-selling

How to Attract Your First 100 Customers Online

  So, you’ve started a business. Maybe it’s a skincare brand, a clothing line, a baking side hustle, or even digital services like writing or design. You’re passionate, ready to serve, and eager to make sales. But there’s just one

How to Develop Effective Communication Skills as an Entrepreneur

  As an entrepreneur in Nigeria or anywhere else in the world, one of the most important things you need is the ability to communicate well. Whether you’re trying to explain your business idea, talk to customers, lead a team,

Why Are Brands Choosing Nano-Influencers?

You might wonder — why not go for a big-name influencer with 1 million followers? Here’s why nano-influencers are becoming more valuable: Read more about Business Trust and Authenticity: People trust nano-influencers because they feel “real.” They’re not showing a

Marketing Nigerian-Made Products with Heritage-Rich Storytelling

  There’s something special about products made in Nigeria. From the handwoven Aso Oke of the Yoruba, to the beaded artwork from Benin, the leather crafts of the North, and the delicious spices from Calabar — Nigerian-made products carry stories.

Maximising ROI for Nigerian SMEs

  If you run a small or medium business in Nigeria, chances are, you’ve put in a lot—your time, your money, your energy, and your dreams. But how do you make sure that everything you’re putting into your business is

Common Marketing Mistakes Nigerian Businesses Make (and How to Avoid Them)

  Marketing your business in Nigeria is not always easy. From small startups to bigger companies, many Nigerian businesses make some avoidable mistakes that affect their growth. The truth is, marketing is not just about posting flyers, running ads, or

Online Marketplaces: Leveraging Jumia, Konga, and Other Platforms for Sales

  Running a business in Nigeria is not a breeze. Whether you’re selling clothes, gadgets, or skincare products, one of the biggest struggles is finding customers. But in today’s digital age, your shop doesn’t have to be on a busy

B2B Marketing Strategies for Nigerian Businesses

  When people hear “marketing,” they often think of promoting goods or services to regular people like you and me. But what if your customers are other businesses? That’s where B2B marketing comes in. Read more about Business B2B stands

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