BUSINESS

5 Social Media Tips For Small Businesses

As entrepreneurs explore more ideas on how to grow their businesses, the need to inculcate time-saving and resource management strategies is more important than ever. Social Media is a great tool for small business to connect with customers, publicize their

Instagram Business of the Month: Jade Crystal Crafts

There’s something about African designs that jumps out at people. They tend to be a lively mix of colours and patterns, so varied and vibrant that they immediately capture our visual sense. We marvel at the best of them as

Did You Know? 40% of Africa’s E-Commerce Ventures Are Located In Nigeria

Nigerians aren’t in a hurry to ditch brick-and-mortar stores for online shops. But there is something happening with online shopping trends in Nigeria, something worth the rubbing of palms in anticipation. Nigeria has stolen a march on other African countries

Business Growth Tip: Implement Target Marketing

Let’s consider a hypothetical case of two competing businesses, A and B. A has a ₦2 million marketing budget and almost literally throws this money at its campaigns. It has sponsored promotional posts published on blogs read by people from

8 Businesses You Can Start from Your Smartphone In Nigeria

In a little over a decade, the smartphone has gone from being a status symbol to a becoming a basic necessity owned by every other person. And ownership figures for these gadgets are still on the rise, due in large

Practical Business Tips from Nigeria’s Biggest Retail CEOs

Nigeria’s retail sector is growing fast. Facades of western style consumerism are becoming more commonplace with us: mega malls, online shopping, and buyers willing to pay extra for higher quality, better packaged products. There’s also the talk of an emerging

6 Laws of Branding That Make Digital Marketing A Success

Traditional marketing is slowly approaching its demise and digital marketing is taking its place. However, there are some laws of branding that have proved effective in the traditional marketing sphere that still apply to digital marketing: Own a word The

Tip of The Day: How to Create A Business Profile on Instagram

People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses. A business profile on Instagram helps your customers connect to your business. If you are a regular Instagram user, you’ll

Business Growth Tip: Build An Email List for Your Business

How about attracting new customers to your business and keeping them for life, all from a distance? The stuff of dreams, isn’t it? You can do this with an email list, if you’re able to create and efficiently use one

Brands We Love: Fashpa

Nigerians are as fashion conscious as you’ll ever find a people to be. Like much of the rest of the world, we typically aren’t averse to melding old clothing styles with modern influences. But while our willingness to plug into

How Big Is E-Commerce In Nigeria?

This week brought news that two of Nigeria’s biggest e-commerce companies, Konga and Yudala, were merging. Konga + Yudala = Formidable? The talking point, as always with this sort of deal, was the giant that it was going to create.

Learn About Co-working

So the concept of co-working has been on the rise since the introduction of terms like digital nomads, e-freelancing, distributed teams and so forth. The concept has also gained popularity due to vocations and careers that rely mainly on the

How To Use Social Media To Promote Your Business and Drive Traffic

Social media is one of the key driving forces in online marketing. The impact of social media is very obvious because we are in a tech-savvy age and it’s only logical that more than half the world’s population would be

Did You Know? The BOI Has a Fund for Cosmetics and Beauty Care Businesses

The business of beauty and skin care in Nigeria is currently dominated by foreign brands. Although local players have become more prominent and gained some market share in the past few years, there’s still some way to go before domestic

Instagram Business of the Month: Tari’s Cakes and Confectionery

There’s an art to making sweet treats that leave a lasting impression on memories as much as they excite taste buds. If you’re able to merge this ability to bake an exceptional experience for craving mouths with a knack for

Business Growth Tip: Build A Socially Responsible Brand

Businesses get an image boost from fulfilling their Corporate Social Responsibilities (CSRs). People appreciate brands which show that their interests extend beyond profit making. While there may be questions about what this improved goodwill translates to in tangible terms (for

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