BUSINESS

How to Leverage AI for Predictive Customer Analytics

  Understanding customer behaviour is crucial for businesses looking to stay ahead of the competition. Predictive customer analytics powered by AI helps businesses anticipate future actions, preferences, and needs by analyzing historical data. This insight enables smarter decision-making, personalized experiences,

Why Your Customers Prefer Stories Over Regular Posts

  Social media stories have become one of the most popular ways for brands to engage with their audience. Unlike traditional posts, stories offer a fleeting, immersive, and interactive experience that captures attention freshly and dynamically. Customers are drawn to

Why Successful Business Owners Optimize Emails for Mobile Devices

  With mobile devices dominating how people access information, optimizing emails for smartphones and tablets is no longer optional, it’s essential. Successful business owners understand that most customers check their emails on the go, and a poorly optimized email can

Why Your Customers Ignore Your Emails and How to Fix It

  You’ve crafted an email, hit send, and watched it land in your customers’ inboxes, but then; silence. When customers ignore your emails, it can feel frustrating and unproductive. Understanding the reasons behind their disengagement is key to improving open

Why Successful Business Owners Track Customer Journeys Using AI

  Understanding customer journeys is critical for creating personalized experiences and maximizing business growth. However, manually tracking customer interactions across multiple touchpoints can be complex and time-consuming. Successful business owners increasingly turn to artificial intelligence (AI) to simplify and enhance

How to Start a Business with No Money in 2025: A Quick Guide

  The New Year comes with a hope for a fresh beginning. For some, this means getting healthier. Others aim to improve their spiritual lives. And not a few are looking to grow in their chosen careers. Aspiring entrepreneurs, on

Double Your Impact This Christmas Season with Connect Nigeria’s “Buy One, Get One FREE” Offer!

  The Christmas season is here, and so is the perfect opportunity to amplify your brand’s visibility! At Connect Nigeria, we’re bringing you a deal that’s impossible to resist: Buy One, Get One FREE on all advertising packages and Club

3 Things Business Owners Must Do Before the End of the Year

  It’s been a busy and challenging year for the Nigerian economy. Companies large and small have had their share of wins and struggles. And as we approach the final days of the annual grind, it’s time to reflect on

Why Wikipedia Featuring in Nigeria Is the Game-Changer for Personal and Business Growth

  In a world driven by credibility and visibility, Wikipedia stands as a beacon of trust for individuals and businesses alike. Having your profile or brand featured on Wikipedia isn’t just a matter of prestige—it’s a transformative move that drives

Key Business Trends of 2024: Lessons to Shape Your 2025 Strategy

  Organizations looking to achieve greater things in 2025 must review the key business trends of 2024. Doing so will give them a good grasp of where the business world is headed and how they can find their place in

The Role of Technology in Future-Proofing Your Business

  Businesses in today’s world face a unique set of challenges: rapid technological advancements, evolving customer expectations, and a globalized, competitive marketplace. If they are going to sustain long-term growth, they must adopt strategies that respond to today’s demands and

Navigating Changes in Business Regulations in 2025

  In the past few years, Nigeria has introduced several rules and guidelines for commercial and industrial concerns operating within its borders. While some of them have been in place for a while, many have only recently been enacted. All

Expert Insights and Industry Trends: Learning Opportunities at the Connect Nigeria Business Mixer

  Would you like to know the latest winning strategies in sales and marketing? What about understanding the peculiarities of the Nigerian market and ways your startup can succeed in it? Are there questions around scaling an SME that you’re

Steps to Start a Cement Retail Business in Nigeria

  There’s a huge demand for housing and commercial real estate in Nigeria. According to its government, the country has a housing deficit of 28 million units. More construction is needed to fill that gap. And that requires, among other

Connect Nigeria Webinar: Unlock the Secret to Crafting Unbeatable Offers!

Are you ready to discover the key to crafting unbeatable offers your customers simply can’t resist? Whether you’re looking to attract new clients, drive more sales, or solidify your brand’s presence, this is the opportunity you’ve been waiting for! Read

How to Prepare Your Business for Q1 2025

  As 2024 draws to a close, companies across Nigeria are starting to take stock of their performance throughout the year. If you run a business, now is the time to begin that process for your enterprise. But more than

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