BUSINESS

Why Social Media Advertising is Crucial for Business Growth

  Visibility is everything in the digital economy. No matter how great your product or service is, if people don’t know about it, it won’t sell. That’s where social media advertising comes in. It has become one of the most

The Role of YouTube for Nigerian Brands: Content Creation and Marketing Strategies

  YouTube is more than just a platform for music videos and entertainment. For Nigerian brands, it offers a powerful space for storytelling, education, product promotion, and long-term audience growth. As internet access expands across the country and mobile data

Market Research in Nigeria: Challenges and Innovative Local Approaches

  Market research is the backbone of every smart business. It helps companies understand what customers want, how they behave, and what products or services will succeed. But when it comes to market research in Nigeria, businesses often face unique

Setting SMART Marketing Objectives for Measurable Impact

  When you want your business to grow, it’s important to set clear goals. But just having goals is not enough — your goals need to be smart. Not just clever, but SMART. This is where SMART marketing objectives come

The Role of Content Marketing in Business

  If you run a business or want to start one, you might have heard the term content marketing. But what exactly is content marketing, and why is it so important? In this article, we will explain in simple words

Understanding the Four Ps of Marketing: Product, Price, Place, Promotion

  If you have ever thought about starting a business or selling something, you might have heard about the four Ps of marketing. These four simple words—Product, Price, Place, and Promotion—are the foundation of all marketing efforts. Understanding these four

E.U.–Nigerian Trade Mission – Connect with Top European Investors!

The stage is set for one of the most anticipated international business gatherings of the year — the E.U.–Nigerian Trade Mission, hosted by The Transatlantic Consensus, taking place live in Abuja on May 27th, 2025. Read more about Business This

Don’t Miss the Connect Nigeria Business Mixer

Let’s be honest: Growth doesn’t come from sitting behind a desk or endlessly scrolling through LinkedIn. Deals don’t close themselves, and opportunities don’t magically appear in your inbox. They show up in rooms. Rooms filled with decision-makers, thinkers, doers —

The Power of Micro-Influencers in Social Media Marketing

  Trust and authenticity have become the real currency of social media marketing. While celebrity influencers with massive followings still have value, more brands are turning to micro-influencers to connect with specific audiences and drive real engagement. Read more about

The Role of Social Media in Influencing Buying Decisions

  Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly

Building and Managing a Vibrant Online Community for Your Nigerian Brand

  In today’s world, having an online community is one of the best ways for Nigerian brands to connect with their customers. An online community is a group of people who come together on the internet because they like what

Audience Segmentation: What You Should Know

  Not everyone is your customer. This might sound strange, especially if you’re trying to grow your business, but it’s true. Whether you’re selling clothes, skincare products, online services, or even sharing content on social media—there’s no one-size-fits-all approach. That’s

Social Media Strategies for Nigerian E-commerce Brands

  E-commerce in Nigeria has grown rapidly over the past few years, thanks to mobile internet access, shifting consumer habits, and the rise of digital payments. Social media has played a key role in the growth of Nigerian e-commerce brands,

Why Nigerian Brands Should Invest in TikTok for Business Growth

  TikTok is no longer just an app for dance challenges and viral skits. It has quickly become one of the most powerful platforms for digital marketing, with over a billion users globally and a fast-growing Nigerian audience. While many

6 Best Businesses to Start in Port Harcourt

  Port Harcourt is one of Nigeria’s largest cities, and the chief economic centre of the country’s southernmost region. It has achieved this status largely due to the role it’s played in Nigeria’s oil industry. But most of its residents

6 Business Ideas for History Lovers in Nigeria

  The belief that there’s “no money to be made from history” is so widespread that it’s become a default position for the vast majority of people. Enthusiasts of the subject often lament that it’s not going to fetch them

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