BUSINESS

Network with Purpose this June at the CN Business Mixer

Business doesn’t happen in isolation. It thrives on connection, collaboration, and community, and that’s exactly what the Connect Nigeria Business Mixer delivers. Read more about Business Back for its highly anticipated June 2025 edition, this month’s CN Business Mixer is

You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling

  If there is one thing small businesses struggle with, it’s visibility and sales. Imagine creating a product or service you believe to be a hot cake, yet all you get are cold leads. Your product is loved by some

Disrupt or Die: How Innovative Strategies Are Shaping the Future of Business

  The history of the world has been filled with stories of companies and innovations that, when they were introduced, disrupted their industry or even the entire world. Consider Ford Motors and its impact on the automobile industry. Read about

5 Timeless Business Strategies That Guarantee Success

  The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent

Branding: A Business Strategy Tool for Building Powerful Brands

  If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from

Agile Marketing Plan for Nigerian SMEs in 2025

  Running a small or medium business in Nigeria in 2025 is not for the faint-hearted. The economy keeps changing, customer behaviour is shifting, and new trends pop up almost every day. So, how do you keep your business visible,

How to Scale Your Business on WhatsApp Business: A Simple Guide for Everyday Entrepreneurs

  If you’re reading this, chances are you already use WhatsApp every day—for chatting with friends, checking up on family, or even receiving funny memes. But did you know that WhatsApp Business can also help you grow and scale your

7 Common Business Strategy Mistakes You Should Avoid

  Like Michael Porter once said, “The essence of strategy is choosing what not to do”. Most times, it is important to know what not to do to avoid pitfalls capable of sinking your business even before you start. It

Marketing and Sales: What are the differences?

  Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two

The Psychology of Social Proof

  Can you recall every moment you’ve bought an item from your favourite online shopping platform and how you look for products with reviews before making a purchase decision? That is social proof. Read more about Business The truth is

Building a Strong Brand Identity Through Social Media Marketing

  Your brand is more than your logo, colours, or tagline. It’s the perception people have of your business, and social media is one of the most powerful tools for shaping that perception. With millions of Nigerians active daily on

Augmented Reality is Shaping the Future of Social Media Marketing

  Augmented Reality (AR) is no longer just a novelty used in gaming or filters for fun. It is becoming a serious tool in the hands of marketers, especially on social media. As platforms like Instagram, Snapchat, and TikTok integrate

Why Every African Woman in Business Should Join the Business Marketing Live Session by Shaakara

  In today’s highly digital world, having a great product isn’t enough — your brand must be visible in the right places, to the right people, at the right time. Across Africa, women are launching incredible businesses in fashion, beauty,

She Just Wanted to Sell Clothes. Now She’s Dominating Fashion Search Trends

  In today’s highly competitive digital landscape, being found online is not just an advantage—it’s a necessity. SEO does this for you. This truth came to life in a surprisingly personal way when, after a session I led on increasing

AI Tools in Marketing and Advertising: Automate, Personalise, Convert

  Businesses have changed their approach to engaging their target markets in many ways within the last two decades. Much of it is now done on very accessible digital channels, whether that’s social media or websites, email or instant messaging

10 Best Businesses to Start in Aba, Abia State

  Aba is one of Nigeria’s leading commercial cities. It, along with Onitsha, is a major economic nerve centre in the country’s South East, with markets attracting visitors from across West Africa. But for all of its entrepreneurial allure, the

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