On July 1, 2009, a new store opened somewhere in Beirut, Lebanon’s capital city. It would have been an ordinary thing to speak of, if it didn’t have the bold aim of offering buyers something truly unique, even for that part of the world- a one-stop store for organic and eco-friendly products. And for seven years, the store- A New Earth – has sold products labeled as organic to the Lebanese public. For the environmentally conscious, it has been something of a shining light in the midst of a commercial climate largely lacking in genuine concern for the environment.
Today, A New Earth is more than just a Middle Eastern brand serving a city on the Mediterranean coast. Its store in Lagos seeks to cater for the needs of consumers, whether they are part of the rather small but growing community of organic food enthusiasts, or just curious people looking to live the experience of shopping in an environmentally friendly store. The shop presents itself as a pioneer in its niche; its management says it gives consumers the opportunity to move closer to a cleaner, healthier and more sustainable lifestyle.
Like its first store in Beirut, A New Earth Lagos offers organic grocery items, natural skincare, and eco-friendly household products. Diet foods (gluten free, vegan, low sodium and low fat), baby foods and product, and basic grains are also available, all sourced from verified local and international suppliers and vendors. Products which make it to the store’s shelves must come from sources that commit to sustainable agriculture and production practices that are not damaging to nature.
If you’re looking for a more organic and nature-leaning alternative to the regular shopping center, A New Earth is probably the place for you. You’ll find it at 14B, Akin Adesola Street, Victoria Island, Lagos.
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