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  Trust is at the foundation of every thriving relationship. People can maintain deep, fruitful friendships with each other if they believe that they can trust that their friends and partners have good intentions towards them.
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This is also true of Business-to-Customer (B2C) relationships. A business can gain its customer’s loyalty if the customer is convinced that the business will provide them with products and services that meet their needs. But B2C (or even B2B) engagements depend on more than just the ability of an enterprise to provide their clients with the products and services that they want. If you’re able to deliver on the other factors that are required to sustain this type of relationship, you could keep your clients for longer, and boost your sales. Here are seven ways to build customer trust and enjoy the benefits that come with it.

Be Transparent

Be honest with your customers about how your operations relate to them. Don’t try to cover up your errors or shift the blame for them to someone or something else. After all, they (the customers) are likely to find out the truth. And when they do, it could reflect badly on you if indeed the fault comes from your end.

Share Testimonials

Testimonials are good evidence that your products and services solve the problems that you say they do. Potential clients are more likely to be convinced by testimonials than they are by your regular marketing and sales efforts. That’s because the persons who give the testimonials are persons just like them, presumably with no stake in your business.

Provide Accurate Information

Do what you can to provide your customers with accurate information about your products and services. While it’s necessary to have a deep knowledge of your offerings, you may not always be able to answer every question posed by customers. If you don’t have an answer to a question, be honest enough to admit it. You can follow that up by promising to get an answer for the inquirer within the shortest period possible (and be sure to do as you have promised).
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Show Empathy

It’s hard to overstate the need for empathy in engaging with customers. Putting yourself in their shoes could help you see things as they do, and enable you to express empathy for them in your words and actions. Listen to them, and let them know that you’re aware of their concerns and are working to resolve them. This could help calm their nerves or quell their anger or irritation about a negative experience they’ve had with your services.

Take Action On Your Promises

We’ve already alluded to this. When you promise a client that you’ll get something done, make sure to deliver on it. If you’re consistent with this, you’ll earn the trust of your customers, and they’ll come to believe that you are reliable. This will in turn make them keep coming back to patronize you.

Ask For Feedback

There are at least two reasons you’ll want customer feedback. First, it gives you a window into their thoughts about your products and services—what they love about these things and what they believe should be improved. Also, when you ask customers for feedback, it shows them that you value their opinion. This makes take a positive view of your business.

Deliver Value

This is one of the most important ways to secure customer trust. If you consistently deliver value for your customers, they will trust your business as a reliable source for the kind of product or service you sell. They could even spread the word about what you do, and drive more organic traffic your way.

Final Words

The process of gaining customer trust should begin with their first interaction with your business. You should also try to maintain their trust by meeting their needs at every point of their engagement with your business. Doing this will drive up your sales and boost your revenues. Featured Image Source: Provide Support Live Chat
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This article was first published on 3rd October 2021


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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