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This is the second article in a two-part series showing you how to market your business for free. The first part contains thirteen ways to generate publicity for your enterprise. You can read it here. In this second article, we present a further eight ways to make your business known to a wider audience, without spending any money.
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Here they are:

Interact With Industry Experts on Twitter

If you are on Twitter, you probably follow experts in your industry there. Those experts will have a large following, made up mostly of other entrepreneurs and people who use the services of businesses in the industry. By making insightful contributions to discussions they throw up, you will attract greater attention from people interested in such topics, and gain a following for yourself (and your business).

Create Free Brochures

You can design brochures for free with online tools like Canva and Adobe Spark. These tools are easy to use. Find out how to use your brochures the right way here.

Leverage Partnerships to Promote Your Product

Partner with another business, and have them promote your products while you do the same for theirs. This works well when the products are complementary, e.g. if you sell socks and they supply shoes. Both businesses could reach new audiences using this approach.

Use a Customer Satisfaction Survey

A customer satisfaction survey is used to collect feedback on your products and services from people who use them. But it can also be a means of reaching new audiences. If you make the survey generally accessible (on social media for example) and encourage your followers to share, it could give your business more visibility than it currently has.

Hold Live Webinars

Thanks to platforms like Instagram and Zoom, you can have live discussions with people from all over the world. Why not host a live class with them? Ask anyone interested in learning a skill you have mastered to register for the class. Do this over a period, and you’ll build a reputation in your field.

Host a Learning Session on Whatsapp

This is a text equivalent of the video masterclass. You could invite interested persons to learn a skill you have mastered, and share a link to the Whatsapp group in which you intend to hold the learning session. Such training classes will build your reputation as an authority concerning that particular skill. The people you have taught may also refer to others who need your service to you.
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Enter for Business Awards

Business awards expose your business to audiences that it may otherwise struggle to reach. The more prestigious the award is, the better known your brand will become when featured on it — even if you don’t win.

Encourage Referrals

You will be amazed at how many customers don’t refer their people to you simply because you haven’t asked them to. If you encourage them to tell others about your business, they are more likely to remember you when someone they know needs a service you can provide. Final Words All 21 methods of free marketing have proved effective for the businesses that tried them out. You can use them to grow your own business, starting today.

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This article was first published on 27th July 2020


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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