BUSINESS

How to Create a WhatsApp Broadcast List for Your Business

  WhatsApp is one of the most widely used mediums of communication in our day. It’s the preferred messaging platform for millions of Nigerians, because it’s a fast and low-cost way to reach customers directly on their mobile devices. Businesses

Starting a Business in December? Here’s How to Do It

  Many Nigerians assume that December is a bad month to start a business. People are rounding off the year, companies are closing their books, and everyone seems to be winding things down. But starting a business in December can

How to Export Cocoa from Nigeria: Steps You Should Take

  Nigeria is one of the world’s leading producers of cocoa. Global demand for products derived from this crop continues to rise, as chocolate manufacturers and food processing industries expand. There’s clearly a lot of money to be made from

How to Invest in Farmland in Nigeria: A Simple Guide

  Nigeria’s rapidly growing population needs to be fed. Farms, which provide most of the food, are therefore important assets. So it makes perfect sense that they’re becoming a must-have for savvy investors. If you have ever wondered how to

5 Things Your Landing Page Must Have Before You Promote It Online

  Your landing page is the most important part of your marketing funnel. You can run ads, post content daily, or promote heavily on social media, but if your landing page is weak, your conversions will remain low. Many Nigerian

Get Your Business on Explore Without Paying for Ads

  The Explore page on Instagram is one of the most powerful places for visibility. It helps your business reach new audiences who are interested in content similar to yours. Many Nigerian SMEs think you need ads to appear there,

5 Ways the Connect Nigeria Business Mixer Can Transform Your Entrepreneurial Fortunes

  The November edition of the Connect Nigeria Business Mixer is upon us. If you are a founder, entrepreneur, or business executive, you’re invited to this event. It’s a one-of-a-kind gathering of businesspeople, which brings with it several benefits for

Lagos International Trade Fair 2025 Wraps Up with Success

The 2025 Lagos International Trade Fair (LITF) concluded on 16th November 2025 with a lively and colourful closing ceremony, celebrating yet another year of business innovation and trade opportunities. The event was graced by the Executive Governor of Lagos State,

How to Validate Your Business Idea with AI

  Before building out your startup, you need to make sure that it’s suitable for prevailing market conditions. The process of ascertaining this—called idea validation –once involved conducting interviews, running surveys, and endlessly tinkering with your first product concept. But

How to Build Lasting Business Relationships in 2026

  In business, as is the case elsewhere, lasting business relationships can be the difference between growth and stagnation. Smart entrepreneurs understand why relationships are important in business and how much influence the right network can have on long-term success.

Top 5 Safest Investments with Highest Returns in Nigeria

  What are the safest investments with the highest returns in Nigeria? That’s a question that people starting out in financial education ask a lot. And it’s pertinent for anyone in Nigeria who is looking to build wealth. Factors like

How WhatsApp Marketing Can Transform Your Business Fortunes

  No platform offers a bigger opportunity to connect with customers than WhatsApp. This is true for fashion merchants in Lagos, food vendors in Port Harcourt, real estate agencies in Kano, or online service-based hustles. WhatsApp marketing can dramatically boost

How to Diversify Your Income Streams as a Business in Nigeria

  If you run a business in a market that’s filled with uncertainty, learning how to diversify your income will be a commonsense move. This is true whether your business is a small enterprise or a growing brand. Relying on

SEC, SMEDAN Partner to Unlock Long-Term Funding for 40 Million SMEs

The Securities and Exchange Commission (SEC) and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a strategic Memorandum of Understanding (MoU) aimed at expanding access to long-term financing for Nigeria’s over 40 million micro, small, and

Entrepreneurs On Fire Hosts Strategic Customer Experience Webinar This November

In today’s hyper-competitive business landscape, attracting customers is only half the battle—keeping them is the real challenge. To help entrepreneurs and business leaders strengthen their customer retention strategies, Entrepreneurs On Fire is hosting a high-impact virtual event titled “Customer Experience

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