March 26, 2025
No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor financial management, lack of market demand, and economic instability. Read more about Business However, as … Continue reading How to Recover from a Business Failure and Start Again
March 26, 2025
One of the common fears people have is starting a business. This is because starting a business can feel like going swimming in the River Niger. When you approach it, you suddenly become unsure if you should dive in. You think about the risks involved, such as losing money, failing, and what people will … Continue reading How to Overcome the Fear of Starting a Business
March 26, 2025
One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers to their businesses. These help them market their products continually year out. A leisure that … Continue reading How to Attract More Customers to Your Business Without Spending on Ads
March 26, 2025
Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is also scary. Read more about Business According to a report titled “Perception Study: Efficiency and … Continue reading Why Most Nigerian Startups Fail and How to Succeed Instead
March 24, 2025
Building a business in Nigeria is no walk in the park. There may be opportunities for growth and making a positive impact, but even the most enterprising individuals struggle to take advantage of them. The economic terrain is fraught with challenges. Unless you get startup advice from people who have operated in the environment … Continue reading Startup Advice from 10 of Nigeria’s Leading Entrepreneurs and Investors
March 24, 2025
In Nigeria, there’s been some effort to encourage greater female participation in tech. However, underrepresentation remains a challenge in the industry. Female founders only received 2% of funding for African startups in 2024. Many observers believe that if we had more female venture capitalists, funding levels for women in tech would be much higher. … Continue reading Top 7 Female Venture Capitalists Investing in Nigerian Startups
March 24, 2025
Marketing is changing fast. New technologies are steering planning and execution in interesting directions. The consumer population is atomizing and demanding greater regard for the individual. Information overload and shortening attention spans are throwing age-old rule books out the window. In short, the future of marketing in Nigeria is shaping up to be very … Continue reading 6 Trends that will Shape the Future of Marketing in Nigeria
March 20, 2025
Most businesses are so preoccupied with fending off competitors that they neglect the power of partnerships. But there’s evidence that working with people or other organizations with which you have shared an interest could benefit you. Here, we’ll take a look at how small businesses can win with collaboration. Read more about Business But … Continue reading The Power of Community: How Small Businesses Can Win with Collaboration
March 20, 2025
Some say that Artificial Intelligence will transform humanity like no other technological invention before it has ever done. Others think it’s not as big a deal as its promoters assume. Whatever your position on the matter, one thing is undeniable: the technology is having an impact; so much so that we now have AI … Continue reading 10 AI Business Ideas for Aspiring Nigerian Entrepreneurs
March 19, 2025
This month, the world marks International Women’s Month. Discussions and debates will be had about the current state of the fight for gender equality. Amid these conversations, things will be said of the many accomplishments of Nigerian women in business. Read more Women There’s recently been an increase in the number of Nigerian Women … Continue reading Beyond Limits: 10 Nigerian Women in Business
March 19, 2025
Running a business is hard even in the best of times. When the economy stagnates or shrinks, that task becomes more difficult. In such periods, demand generally falls, and revenues decline along with them. Many companies struggle to stay afloat. Because times like these are an inevitable part of the economic cycle, building a … Continue reading Building a Recession-Proof Business: Lessons from Companies that Thrive in Crisis
March 19, 2025
A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part of this is AI being utilized to plan marketing campaigns, deliver personalized experiences, smooth sales … Continue reading How Smart Businesses are Using AI to Drive Sales and Customer Engagement
March 18, 2025
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. … Continue reading Creating Emotional Connections with Customers
March 18, 2025
People who take their faith seriously will let it inspire them. This is true for faith-based Nigerian businesswomen and leaders, many of whom say that their relationship with God has propelled their exploits. Read more about Business In a world that often treats the sacred as profane, devout women who thrive in business are … Continue reading Top 10 Faith-Based Nigerian Businesswomen and Leaders
March 17, 2025
Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap the return on every naira you assign to make your brand visible and attractive. Read … Continue reading How to Grow Your Business with Targeted Marketing Strategies
March 17, 2025
It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want more than just impressive-looking products. Customers seek an experience that leaves a lasting impression on … Continue reading Why Customer Experience is the New Competitive Advantage for SMEs
March 17, 2025
We are witnessing the death of traditional advertising. These days, consumers’ buying decisions are less likely to be influenced by thirty-second radio jingles or similar-length TV promos. Brands whose market demographic leans in the aged direction may secure some wins via the old means, but that segment of the population is shrinking. Younger people … Continue reading The Death of Traditional Advertising: What Small Businesses Should Do Instead
March 14, 2025
In recent years, there has been an emergence of what is popularly referred to as the gig economy. And this gig economy has transformed how businesses operate globally. The gig economy simply refers to a labour market driven by short-term contracts and freelance work rather than permanent or full-time employment. Read more about Business … Continue reading Gig Economy and Its Impact on Nigerian Businesses
March 14, 2025
The Nigerian market is very competitive and has many established brands dominating it. This often means that if you’re new to the game and want to find your way through, the odds are already stacked against you. Read more about Business One mistake that most new entrepreneurs make is that they spread out themselves, … Continue reading Specializing in a Niche Could Be the Best Strategy for Startups
March 13, 2025
If you run a business in Nigeria, you will agree with me that it is very tough expanding beyond your local borders. You have so many barriers including currency restrictions that could limit your vision for scaling globally. Read more about Business However, Flutterwave, Africa’s leading fintech company, is breaking down those barriers in … Continue reading Flutterwave Now Helps Businesses Expand to 35+ Countries and 150+ Currencies
March 2, 2025
Social media advertising is a powerful tool for business growth, but success requires more than just running ads. To see measurable results, businesses must align their ad strategy with their overarching goals. Whether you aim to increase brand awareness, drive sales, or generate leads, your social media ads should serve a clear purpose and … Continue reading How to Align Your Social Media Advertising with Business Goals
March 2, 2025
In a world where choices abound, customers increasingly rely on personalized experiences to make decisions. AI-driven recommendations have emerged as a key tool for businesses, offering tailored suggestions that resonate with individual preferences. Whether it’s suggesting products, services, or content, these recommendations simplify decision-making and enhance customer satisfaction. Read more about Business This article … Continue reading Why Your Customers Value AI-Driven Recommendations
February 22, 2025
Many entrepreneurs dream about expanding their companies. A good number imagine the ventures they’ve nurtured growing into institutions of global repute and having an international impact. Most industrial giants have arisen from simple beginnings. If you envision greater things for your business down the line, scaling your SME is something you’ll be eager to … Continue reading Scaling Your SME: When is the Right Time to Expand?
February 21, 2025
Struggling to Keep Up with Rapid Tech Changes? You’re Not Alone – Imagine this: Your competitors are leveraging cutting-edge automation, AI-driven customer insights, and seamless cloud integrations while your business is stuck navigating outdated systems, manual processes, and disconnected tools. Technology is evolving faster than ever, and businesses that don’t adapt risk falling behind. … Continue reading Why Tech Consulting Is Vital for Business Growth in 2025
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February 21, 2025
In today’s fast-paced business world, networking and visibility are essential for growth. Club Connect, an exclusive membership platform by Connect Nigeria, is designed to give businesses, professionals, and entrepreneurs the tools they need to succeed. Whether you’re looking to expand your reach, gain more exposure, or connect with like-minded individuals, Club Connect offers immense value. … Continue reading The Benefits of Club Connect: Why You Should Join Today
February 20, 2025
Billboard advertising in Nigeria has existed for decades. And businesses today continue to use it to promote their products and services to the public. That’s because they judge it as effective at keeping their offerings top of the minds of potential customers. Read more about Business If you’re considering advertising your business on billboards, … Continue reading A Guide to Billboard Advertising in Nigeria
February 19, 2025
All the signs suggest that this will be an interesting year for the world of business. Developments in Artificial Intelligence and trade on the international stage suggest this. And so do events around finance and telecommunications in Nigeria. Companies that want to get ahead in uncertain times need to have a grasp of the … Continue reading 2025 Business Trends: What Companies Need to Watch Out for this Year
February 19, 2025
Artificial Intelligence is taking the world by storm. In less than a decade, we’ve seen this technology mainstreamed, and impressive applications found for it in industries as diverse as finance and content creation. For many tech enthusiasts, it’s been interesting to watch how AI is reshaping Nigerian businesses. And there’s more to come. Read … Continue reading The Future of Work: How AI is Reshaping Nigerian Businesses
February 18, 2025
As inflationary pressures on Nigeria’s economy persist, consumers continue to cut back on spending. The resultant slowing of demand has affected most industries; revenues have shrunk in real terms, and profit margins have thinned out. Company executives and boards all over the country are wondering how to maintain business profitability under such conditions. Read … Continue reading How to Maintain Business Profitability in an Era of Slowing Demand
February 18, 2025
Join us for the 10th anniversary edition of agrofood & plastprintpack Nigeria! Building on the incredible success of agrofood & plastprintpack Nigeria 2024 featuring the visit of Nigeria’s former President, Chief Olusegun Obasanjo, the organisers are thrilled to announce an even more vibrant experience for 2025. Read more about Business The 2025 edition of agrofood & plastprintpack Nigeria … Continue reading Germany to headline the 10th edition of Agrofood & Plastprintpack Nigeria 2025
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