Brands We Love: Ouida Books

Ouida is a book publisher based in Lagos. The company is known to have put out several titles from some of Nigeria’s most famous authors. It also makes these books available through its storefronts, both online and at its physical location.

This drive by Ouida was a response to the tendency of the better Nigerian writers to have their books published outside of the country before they were noticed by Nigerian (and African) readers. Lola Shoneyin, the acclaimed author who founded the company in 2016, says she intended for Ouida to reverse that trend.

Ouida takes its name from the Whydah, a free-flying bird that’s recognized as a symbol of courage and elegance. Lola also notes that the name is identical to that of an old slave port (a city in southern Benin) on the West African coast. She says that, by using the name, the publisher is reclaiming African history symbolically, and doing so through artistic expression.

Some popular titles published by Ouida are Who Fears Death by NnediOkorafor; Stay With Me by Ayobami Adebayo; Travellers by HelonHabila; When the Sky Is Ready, the Stars Will Appear by E. C. Osondu; An Abundance of Scorpions by Hadiza El-Rufai; Lives of Great Men by OdafeAtogun; and Binti– the Night Masquerade by NnediOkorafor.

Ouida publishes its books under one of its multiple imprints. There’s Tanja, an imprint for children’s books, which was launched in 2018 (and includes Ayo Oyeku’sMayofa and the Finish Line), and Cognix, a non-fiction imprint (under which the book The Village by Femi Olubodun was released).

Ouida also runs ‘One Read’, a virtual book club which gives its subscribers access to a collection of books written by African authors. And at Ouida’s location in Ikeja, there’s a workspace that’s open to people who need a place away from home or a formal office to get work done.

Nigeria’s book publishers have a long way to go before they begin to match what’s on offer from their counterparts in first world countries. But with the drive of vibrant brands like Ouida, there’s a chance that this industry will attain heights not previously seen in these parts.