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In Nigeria, many are interested in becoming published authors but are held back by the costs and challenges of traditional publishing. For these persons, the print-on-demand book publishing service offers a practical solution.
Traditional Publishing vs. Self-Publishing
Traditional Publishing
Traditional book publishing involves a publisher offering the author a contract to print, publish, and sell the book through various retailers. The publisher essentially buys the rights to publish the book and pays the author royalties from the sales. In this model, the author does not incur any publishing costs. Instead, they need a complete manuscript and must find a publisher interested in their story. If accepted, the publisher takes on the responsibility of marketing, distribution, and warehousing. For example, a traditional publisher offered me a contract for my book last year, and it was published late in the year.Self-Publishing
In contrast, self-publishing allows writers to independently publish their work at their own expense. Before the internet era, authors had to submit proposals to traditional publishers or agents to get their books published. Today, self-publishing platforms like Print Doctor Africa have made it easier for authors to publish their works.About Print Doctor Africa
Founded in 2019, Print Doctor Africa offers a comprehensive range of services tailored to meet the diverse needs of authors. The company serves a wide audience, from first-time authors to seasoned professionals, coaches, consultants, and business leaders. Ayodeji Ebadan, the visionary behind Print Doctor Africa, spent over eight years at Nestlé Nigeria Plc, where he honed his skills in management and operations. His experience at Nestlé equipped him with the expertise needed to identify gaps in the Nigerian publishing industry. About two decades before he started the company, he lost his manuscript:“I wrote my first book and could not publish it because the manuscript was missing after years of moving it around as I could not raise the money to print with traditional printers. They would not see me if I could not afford to print one thousand copies.”
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The pain of that experience could be said to have kindled a passion in him that led him to found Print Doctor Africa to support authors in realizing their dreams without the traditional hurdles. What sets Print Doctor Africa apart is its commitment to quality and flexibility. Authors can start with as few as 50 copies, making it an ideal choice for those looking to test the waters or manage limited budgets.
Success Stories and Milestones
Print Doctor Africa has achieved significant milestones since its inception. The company has published over 1,000 unique book titles for authors across more than 30 states in Nigeria and 10 countries worldwide. Their client base includes first-time authors, business leaders, coaches, consultants, fiction writers, and students. Clients have praised Print Doctor Africa for their excellent service delivery, high-quality production, and prompt delivery times. The company’s ability to turn authors’ dreams into reality has earned them a loyal following and a reputation for excellence.Innovation and Technology
Print Doctor Africa leverages cutting-edge technology to stay ahead in the competitive printing industry. Their user-friendly self-service platform allows authors to start their publishing journey in just 45 seconds. The company’s investment in modern printing equipment ensures high-quality outputs, while its flexible printing options cater to the varying needs of clients. By embracing innovation, Print Doctor Africa ensures that authors receive top-notch services promptly and efficiently.Challenges
Like any successful business, Print Doctor Africa has faced its share of challenges. The printing industry in Nigeria is highly competitive, and maintaining high standards while managing costs is a constant balancing act. Also, navigating the logistical complexities of delivering printed materials across Nigeria and other countries. However, the company has tackled this by establishing a robust distribution network and leveraging partnerships to ensure timely delivery. Additionally, raising awareness about the benefits of print-on-demand among authors and the wider public has required significant effort. However, the company has tackled these challenges head-on by focusing on quality, customer service, and continuous innovation.Register to attend the CN Business Mixer
Future Plans
Looking ahead, Print Doctor Africa aims to expand its services and reach even more authors across Africa and beyond. A recent announcement on their Facebook page highlights their venture into educational publishing, starting with a French textbook series for Basic 1-6. These textbooks, set for nationwide distribution in August 2024, are expected to set a new standard in educational materials with their high-quality illustrations and comprehensive content.Got a suggestion? Contact us: editor@connectnigeria.com
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