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In this article, we’ll have a look at seven things you can do to sell much more this festive period. You can adapt the tips we share here to your business’s unique setting and situation, and see them bear substantial fruit. Here they are:
Give Your Outlets A Christmas Makeover
If yours is a physical store, put up Christmas décor in and around it. And if you sell out of an online shop, update it with Christmas-themed features. Set up signs that inform the public of your readiness to attend to Christmas shoppers, and invite them to explore your offers. By sprucing up your outlets for the season, you’re letting potential customers know that you are getting in line with the mood of the period. They will also get the sense that they can do some of their shopping for the season with you. It’ll attract visitor traffic, and eventually boost your sales.Offer Discounts
Most people love bargains. If you present them with one that they consider valuable, they are likely to take it. Discounts are a proven way to increase sales. And when you offer them to shoppers who are trying to manage their budgets, they’ll gladly lap up the deal.Sign up for the Connect Nigeria daily newsletter
Before going out with a discount, be sure to confirm that it’s good enough to both capture the interest of the buying public and keep your profits in the green. This might take a bit of work to determine, but it’ll be worth it in the end.
Sell Complementary Products
If you only sell formal clothing (suits, ties, trousers, etc.) you may add formal shoes to your stock of goods. The people who purchase your clothing could also buy your shoes, as they’re complementary products. This strategy should work for other items, e.g. mattresses and bedspreads, mobile phones and phone accessories, etc. When you make complementary products available to would-be customers, you save them the time and effort that they would have given up in shopping across multiple locations. This advantage could translate to more traffic coming into you, and more sales.Engage The Public On Social Media
Your business’s presence on social media has the potential to transform its fortunes—if you (or your team) manage its pages and channels right. There are millions of people on platforms like Instagram and Facebook; converting even a small fraction of them into paying customers will drive unprecedented growth at your enterprise. Of course, turning a large number of social media users into actual customers is a task that’s easier to talk about than execute. But it’s doable. You can begin this journey by sharing interesting and useful content on your pages, and engaging respondents. Also, post information about your Christmas offers there too, and invite followers and non-followers alike to visit your stores (online or offline).Create A Sense Of Urgency
You can quicken potential buyers to make a purchase from you by informing them that your stocks are limited. Or you could let them know that your discounts will only be available up until a certain date in the near future. Post these notices on your website and on social media, so that people in your target market will see them. If you’re able to create a sense of urgency around your products, you could sell more of them, and do so quicker than usual.Register to attend the CN Business Mixer
Suggest Gift Ideas That Include Your Products
A lot of people remain undecided about what gifts they should give their colleagues, friends and family, down to the last moments before those gifts ought to be given. You can help such people out by suggesting gift ideas that include products that you sell. Besides making your suggestions to the undecided in person, you may also write and publish a blog post about it on your website, and post other content about it (including images or an explainer video) on social media.Provide Gift Wrapping
People who want to use your products as a gift will want to cover them with gift wrapping. You’ll make things easier for them if you provide the wrapping. Taken together with the other tips we’ve talked about here, this measure will make your store the ideal place for anyone who wants to do some Christmas shopping. Featured Image Source: MinutehackGot a suggestion? Contact us: editor@connectnigeria.com
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