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  Have you come into the New Year with the intention of starting a business of your own? It’s a great idea—if you have the important details figured out. But maybe you’re not yet sure what specific venture you’d like to launch. If that’s the case, you’re not alone. There are millions across the world who are wondering about it, just like you.
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How about setting up a tech business? Tech is one of the most interesting spaces to get involved in these days. There’s a lot going on there: industries are getting disrupted, and innovative players are churning out exciting new solutions every other day. Many tech niches are also quite lucrative. If all of this entices you, here are seven tech business ideas from which you can choose a business to start in 2023.

SEO Agency

Companies want to be as visible on the web as they possibly can. One way they can achieve this is by ranking higher on the result pages for relevant search terms. For example, a bakery in Surulere, Lagos, will want its website to rank at the top of the first Google search results page for every instance in which someone searches the term ‘bakery in Surulere’ on Google. There’s a science to making this happen; it’s called Search Engine Optimization (SEO). If you’re knowledgeable about how this works, you could offer SEO services to businesses that want to rank higher on search engine result pages.

Mobile App Development

Businesses that offer their products and services online want their customers to access them with just a click. Many of them seek to make this happen by developing a mobile application of their own, which users can download from app stores. If you’re great at building mobile apps, you could start a service that makes apps for businesses that need them.

Social Media Advert Consultancy

Social media advertisements are an effective way to reach specific target audiences. But it takes a person (or agency) that has a deep understanding of how these ads work to set up and run social media advert campaigns that convert on a large scale. Businesses that realize the power of social reach are often willing to pay decent fees to advert consultants who set up, launch, and manage ads on Facebook, Instagram, and other social media networks.
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Online Tutoring

Anyone who has knowledge that’s in high demand can earn an income from sharing that knowledge with other people online. This is possible thanks to learning platforms. You can become a private tutor on sites like Tuteria, Prep-class, and Compass Tutor, and teach people who are willing to pay you for your lessons. Alternatively, you may build your profile as an expert in a niche, garner a large social media following, and organize regular webinars around your expertise for which you can charge an attendance fee.

E-Book Publishing

If you’re a writer who’s looking for new ways to make money, you should try creating, publishing, and selling e-books. E-books—short of electronic books –are digital versions of paper books; and, just like regular books, readers may be willing to purchase them if they find their content valuable. You could either sell your e-books on your own website, or (this is often the better option for beginners) publish and sell e-books on sites like Amazon (through their Kindle Direct Publishing program), Smashwords, Okadabooks, Selar, and others.

Payment App

FinTech (Financial Technology) is undoubtedly the most lucrative of all tech segments. That’s partly because it offers solutions for financial transactions, which are a crucial part of any economy. Payment solutions, which facilitate the transfer of money via digital channels, continue to deliver some of the biggest revenues of any tech niche. You could work with a technical team to build a payment app that’ll rival existing ones. An exceptional product, smart marketing, and superb customer service should combine to carve out a space for your payments startup in Nigeria’s competitive FinTech industry.
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Web Design

As more individuals, businesses, NGOs and public sector organizations move to set up a presence online, the demand for web designers who can create decent websites for these parties continues to increase. But there’s more to web design than just fixing up some pages that’ll occupy space on the internet. A good web designer will know how to fashion a website that’s easy to navigate, one with an appealing User Interface and a pleasant User Experience.

Final Words

Contemporary technologies present aspiring entrepreneurs with many opportunities to create and run successful businesses. The examples we’ve discussed here are just a portion of the possibilities laid out on the vast and ever-expanding tech landscape. But they are a starting point for anyone who’s tech-savvy and is considering starting a business in that sphere.
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This article was first published on 12th January 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (2)

2 thoughts on “7 Tech Businesses You Can Start in 2023”

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