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Every businessman or woman goes into business to make profit. If you are running at a loss, it means there’s an error. One of the most important ways to measure success in business is how profitable it is. Without profits, it will be difficult to even scale the business. This is because it is what shows the rate of business growth and its potential for the future. It is necessary that you are able to assess how well your business is performing in terms of profit-making.

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Are you at a point where you are unable to make sustainable profits in your business? In this article, I share 7 strategies that will help you increase your business profitability.

Conduct market research

In all your business schemes, conducting research is mandatory. Research the market to determine who your ideal customers are and their needs. This will guide you in determining how to set your prices and know-how profitable you’re likely to be in the long haul.

Analyze financial statements

Financial statements like balance sheets, income statements and cash flow statements should be reviewed to discover where you currently are in your money-making journey and what steps you should take next. If you do not understand your cash flow, there’s no way to optimize it. You must first, know what you are spending on, the investments, costs of production and revenue generated. This way, you are able to comfortably assess your growth and work towards achieving better results.

Cut costs

As simple as this sounds, it is a herculean task for many companies. There are certain things and processes that are irrelevant to your business.

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Cut them off. Expenses in terms of bills, logistics costs, excess productions, etc. should be reduced to the nearest minimum. Sometimes, a company might be raking in profits, but due to excess costs, they will not be able to manage their financial situation to suit them.

Create budgets

As a follow-up to the previous point, an effective way to cut costs is to have a budget and stick to it. You will be doing your business a lot of good if you create a sustainable budget and work on making it a reality. From production costs to administrative costs and salary payments, ensure that every penny spent is budgeted. I know that there are times when the budget can spill over, but it is better you have a guide to work with than to have none at all. It will impact heavily on your business profit, as you will be able to fully assess what takes money from you and in what ways you can get it replenished.

Train your staff

This is often trivialized but has a huge impact on your business. If your staff members do not know your vision and business strategies, how would they drive results that can increase your profitability?

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It is vital that you train them and inculcate in them, company values and the need to reduce waste while optimizing productivity and profits.

Invest in branding and marketing

Branding is not all about your business logo, it is the overall message you pass to your customers. Invest intelligently in having a relatable brand message that your ideal customers can resonate with. These messages will then be used across your marketing channels. What is your product/service all about? Who is it for? Why should they buy from you? These are questions that must be answered for effective branding and marketing. When your customers see what you’re about, they will be willing to patronize you, hence, earning you more sales.

Expand your market

There is a disclaimer, though. Only do this when you are sure you are ready to explore new markets and regions. There should be considerable progress in what you have already. That said, the major break you will have in your business might just be to launch into another market or region. There, you will have a more ready market to sell your products. This in turn increases your profit.

Featured Image Source: The Kickass Entrepreneur
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This article was first published on 9th November 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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