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  There are great lessons every business can learn from 5-Star companies. 5-Star companies are known for their great reputations and stellar customer experience service. Imagine looking up a company’s ratings online, and you see a 5-Star rating, I am sure you will likely love to patronize the company. Therefore, you must learn from 5-Star companies because it goes a long way in boosting the image of your brand. 
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In our business world, customers are becoming increasingly intelligent. They look up to every company before patronizing them. This is why you must aim for being a 5-Star company. Consistent good reviews from customers can make you a five-star company. However, there are strategies you must deploy if you want to become a five-star company. 
  • Put Yourself In Your Customer’s Shoes

If you want to become a 5-Star company, you have to walk in their shoes each time you want to make a business decision. For instance, if you want to develop a new website or a new app, you have to ask yourself if the website or WhatsApp will be business-friendly and if the user experience is great. By walking in their shoes, you can easily spot errors and flaws and make necessary amends that will suit your customers. 
  • Focus On The Little Details

Customers have a knack for details. For instance, imagine visiting a fruit store where you want to buy an orange or an apple, because you don’t want to buy a bad fruit, you tend to scrutinize it thoroughly. Therefore, if you want to become a 5-star company, you have to be very careful about the quality of your product. This strategy has been deployed by Apple Inc.
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According to an observer, “Apple’s products are so well designed, down to the little details of how a consumer opens up their boxes — very easy to do, no tools required, etc. They deeply care about customer experience even in the smallest details, and that ethos permeates the whole company.”
  • Give Priority to Creativity And Innovation

Another way to become a 5-Star company is by having an obsession with continuous creativity. According to experts, companies who give premium attention to creativity are obsessed with their customers. Therefore, updating and improving product features to boost customer experience and customer happiness will lead to becoming a 5-Star brand.
  • Invest In Your Employees

Employees are the engine that drives the business process. Therefore, investing in your employees by training them to update their knowledge to keep up with industry trends is a way to become a 5-star brand.
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Aside from training them, many businesses often make the mistake of making only their customers happy rather than making their employees happy. When employees are happy, they can make customers happy.
  • Engage With Repeat Customers

5-Star companies are known for engaging their customers occasionally. By building a deeper connection with customers, you tend to create a different experience that they relish and of course, will make them keep speaking well about your company to others. Engaging with repeat customers includes offering rewards, and creating awareness about new inventories and their subsequent discounts.
  • Be Accessible 

Becoming a 5-Star company is all about being accessible. On this note, you have to add forms to your site, share a business phone number, share your email and use a chat tool. This gives customers to reach in case of complaints and observation. Beyond leaving contacts in the public domain, you must respond. When your customers can get in touch with real people from your business and get help, it makes for a 5-star experience right away and builds customer loyalty. Featured Image Source: ClipartMart
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This article was first published on 29th June 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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