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If you run a business in the real estate space, you’ll want it to grow as quickly as possible. This is true for entrepreneurs in almost every other industry. But like most of them, you may not always know the best steps you can take to quickly scale your venture.

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Here, we’ll talk about six things you can do to grow your real estate business. You can work with the tips we share here to expand your reach, gain more clients, and reap greater returns on your investments.

Flip Property

This is one of the better options for people starting out in real estate without a lot of capital. It’s also a relatively quick way to make a profit in this industry. You may purchase a piece of land or building, make improvements to it, and sell it at a higher price than you bought it for.

Depending on how quickly you’re able to flip property, you could make enough from them to significantly expand your real estate business in a few years.

Use Paid Adverts And Strong PR

Paid adverts allow you to reach a much larger audience than you would have managed to if you were simply using organic marketing. And if you’re running those ads on social media, you could set them to target just the kind of demographic that may want to buy or rent your property.

But don’t just throw money at adverts. Make sure the message you put out is good enough to capture and retain your potential customer’s attention. You may want to hire skilled marketers and public relations people who will help you craft a brand message that attracts the sort of clients you want.

Get Involved In Joint Ventures

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Let’s say your real estate business is a small scale venture. But you want to land big clients and work on large projects. Is there a way to make this work?

There is. You can multiply your gains and quickly expand your business by getting involved in joint venture deals. Here, you can team up with other people (or organizations) that possess the expertise you lack and execute lucrative projects together.

For example, if you are a landowner, you can partner with a property developer who will build residential or commercial property on your land. When they rent out or sell the structure they’ve built, they will share the profit they realize from you. Partners in a joint venture can also include architects, procurements people, builders, and financiers.

Network Extensively

Attend real estate conferences and fairs, and engage as many potential partners and clients as you possibly can. You could also find valuable contacts in other social contexts. As you expand your network of resource persons, agents, and prospective clients, you’ll have more opportunities to grow your real estate business.

You need to build relationships that benefit you and the other parties involved. This makes it more likely that they’ll continue to share potential deals and vital market information with you.

Operate In Areas With High Growth Potential

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You will be able to rapidly scale your real estate business if you operate in districts with a high demand for property. Locations like this include the outskirts of rapidly growing cities and areas where large industrial establishments have just been built.

The high demand for residential and commercial space in these locations will typically drive prices up, ensuring that early investors reap a significant return on their investments. You could gain enough from these price increases to quickly expand your business.

Hunt For Referrals

If you have clients who are satisfied with your offerings, don’t fail to ask them for referrals. They could send a good number of new clients your way.

But you will only be able to gain referrals if you’re providing a service that satisfies your existing clients. This is why you should pay attention to the quality of offerings you present to them. If you get this right, you’ll find it fairly easy to acquire new clients through old ones.

Final Words

We’ve discussed some great ways to speed up the growth of your real estate business. Apply these tips to your venture, and it’ll get bigger and stronger over time.

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This article was first published on 11th May 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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