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If you’re looking for a proven way to drive your business’s growth, you should try networking more often. Meeting up with people and sharing details about your entrepreneurial journey with them is often a great investment—especially because they could be your next business partner, client, or window into new, lucrative markets.

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Five ways networking could help your business grow

Discover Business Opportunities

There’s only so much you can learn if you’re stuck in your own bubble. Unless you connect with other people, you may never find out about opportunities that your business can take advantage of. But the more you speak to people from within and outside of your industry, the higher the chance that you’ll get tip-offs about openings, partnerships and markets that’ll be advantageous to you.

For example, you could get referrals, offers, or requests for your products and services through the people you speak with. They may even point you in the direction of new markets for your business that you previously didn’t know existed, or help you get to them more easily.

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Gain Useful Knowledge

Even if you’ve been in business for decades, there’s still a good deal that you could learn from other entrepreneurs—including information that could enable you to take your company to a whole new level of growth. This is possible because no two person’s experience is exactly the same.

Your conversation partner at a networking event may have learnt things about building a business that you haven’t encountered on your own path. Their ideas and insights could prove truly useful to you, just as yours could be for them.

Establish Transformative Connections

The people you meet at conferences, exhibitions, social gatherings, or networking functions may wind up being your next big customer. They could also become crucial partners that help you expand your reach and client base. Or they may be able to connect you with new customers and partners.

These links may transform your business. It all depends on the scale of the opportunity they open up for you. But you probably wouldn’t find them if you networked less often or didn’t do so at all.

Build Your Confidence

If you’re going to become a successful entrepreneur, you’ll need to be confident enough to sell your products to just about anyone. Not all business people have this box ticked from the start. For people who lack the confidence to pitch their business to strangers, networking regularly could be a means of dealing with their shyness or social anxiety.

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The great thing about networking is that you get better at it with practice. The more you engage people, the less fearful you’ll be about speaking with them. And as your confidence grows, you’ll be able to interact with just the sort of prospects and potential partners that could help your business grow.

Bolster Your Reputation

As you attend more networking events, you’ll become fairly well known by the kind of people you’re looking to reach. They will recognize you and appreciate you for the ideas you continually share with them. And if you’re really good at making meaningful suggestions, you’ll be looked upon as a recognized authority in your field.

This will bode well for you and your business. You’ll get more referrals, grow your network of business contacts, and be top of mind for people who seek the sort of solutions you provide.

Where Can You Find Worthwhile Networking Events?

Conferences and exhibitions within your industry could be perfect grounds for connecting with and engaging people who may become vital contacts for you.

You could also enjoy the benefits we’ve discussed in this article by attending networking events. A leading event of this type is the Connect Nigeria Business Mixer, which holds on the last Friday of every month. It’s a gathering of entrepreneurs, corporate executives and captains of industry—just the sort of meetup you’ll need to take your business to the next level.

If you would like to learn more about the Connect Nigeria Business Mixer, call 08098005000. You can also click here to register for this month’s edition of the event.

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This article was first published on 24th May 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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