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In this article, I discuss four pathways founders can assess the unique value proposition of their products.
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Awareness Channel
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Evaluation Channel
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Hence, founders must ask themselves the following questions: How do we help customers evaluate our impact value proposition? What evidence and stories can we/should we share? For example, the ‘14-day free trial is another popular way to enable the evaluation of a product.
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Purchase Channel
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Delivery Stage
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For instance, as a founder, you can create diverse modes of how people can receive your products. The most popular and loved delivery channel is usually home delivery. Another medium could be providing software and soft copy products rather than hardware.
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After-sales
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