15th May 2024
As a business owner, you want to attract as many customers as possible, right? The more, the merrier! But actually, taking a niche marketing approach and targeting a specific, well-defined group is often the better strategy. Think of it like archery – you want to hit the bullseye, not just the target. Read more … Continue reading The Power of Niche Marketing: Attracting Your Ideal Customer
When it comes to marketing, word-of-mouth is still one of the most powerful tools. Why? Because people trust recommendations from family and friends over traditional advertising. If someone they know raves about your product or service, they are much more likely to become a customer too. Read more about Business Word-of-mouth marketing happens when … Continue reading How To Effectively Employ Word-of-Mouth Marketing for Your Business
As a business owner or entrepreneur, having a solid understanding of finance and money management is critical. Your ability to make smart fiscal decisions directly impacts your company’s profitability, growth potential, and long-term viability. While formal education and hands-on experience are invaluable, you can also expand your financial literacy immensely by reading financial books … Continue reading 10 Financial Books to Read as a Business Owner
14th May 2024
You are deep into the year, so you should have a fairly clear view of what your business can achieve before the days run out. However, it’s still possible to set fresh goals for the next several months and achieve them in good time. For example, you could aim to put your business’s finances … Continue reading 6 Financial Goals Your Business Should Aim for in 2024
