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Nigeria’s events industry has boomed over the past decade. It’s hard to get a handle on what that segment of the economy is worth, but the estimates bandied about by people in the know suggest it’s worth billions of naira.

The planning and execution of birthdays and weddings have become big business. Wherever there’s a major event, mini-economy sprouts. And there are companies in the driving seat of this development. They are ensuring that families and organizations can enjoy the celebratory moments as much as is possible.

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One of such companies is Raysignature Entertainment. The firm serves clients over a broad portion of the entertainment sphere. That includes planning, staging, and light effects, ushering, as well as DJ services and the pictures that tell the story of great ceremonies.

Founded in 2014, Raysignature Entertainment was registered with the Corporate Affairs Commission (CAC) in 2018. It’s been working with individuals and organizations, organizing and executing weddings, children’s parties, and other events. Besides managing events on its clients’ behalf, it also takes on advertising for people and businesses.

Because events can be such cumbersome undertakings, companies like Raysignature are often needed to make them run smoothly. If you were to seek the help of Raysignature to develop and implement a wedding plan, they would examine the scale of the event and provide a breakdown of what you’d need to ensure its success.

Consulting could be just the start of a longer collaboration with event organizers. You would also need them to organize the resources required. Important aspects of the process include ensuring that decorations, lighting, and stage preparations are in order, and ushering and protocols are set for the event. Raysignature also provides these services.

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You would need to capture the highlights of your celebrations too. Raysignature offers photography services as well, so you don’t have to source photographers separately. They cover a wide-enough space for you. But they also give you the leeway to organize the plans to reflect your tastes and preferences.

It’s not surprising that many have found Raysignature’s work valuable. It has generated a fair degree of goodwill—enough for it to win major accolades. In 2019, it was nominated as a candidate business for the Top 100 Emerging SMEs award. And thanks to the votes from its supporters, it stood out from among thousands of other businesses and was recognized as one of Nigeria’s foremost upcoming SMEs.

Raysignature is growing its client base by offering superior services for a price that’s within the reach of many. It’s aiming to become one of the most recognized drivers of progress in the events business and the broader entertainment industry.

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This article was first published on 24th May 2020


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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