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Nigeria’s media and entertainment industry could be worth $10 billion by the year 2023. This growth is being driven by an exploding thirst for a variety of content, including news and entertainment. Taken together with the other niches in this category, they represent a substantial amount of Africa’s media landscape.
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In Nigeria, the potential consumers for media content number are in the tens of millions. It’s no surprise that numerous outfits continue to crop up every year to serve this massive (and expanding) base. Dockaysworld is one such company. It was founded in 2017 by five individuals who saw an opportunity to serve people with fresh news and entertainment material regularly. The potential for such an enterprise was attractive– tens of thousands of people could be visiting its website’s pages every day and engaging with information that they found interesting. If the platform grew big enough, it would attract advertisers, and enable the team to pump out more useful content.
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Dockaysworld may not be far away from that point. It has a large social media following (about 19,000 on Facebook), and a sizeable readership. From its base in Benin City, it’s putting out stories from politics, sports, and entertainment, and giving its audience big talking points. That’s something its particular kind of readers would appreciate. The Dockaysworld platform is still on the rise. But its creators are focused on making it work. It does have a lot of competition; nevertheless, there’s a good chance that it’ll emerge from among them as better than average. The company has been named among Connect Nigeria’s Top 100 SMEs for the year 2019. This came after it scaled rounds of screening and voting, involving thousands of other businesses.
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This article was first published on 17th July 2020


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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