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Sharp_90inch_television_Sharp_mind_African_mind Nigeria, 27 May, 2013– Sharp, Middle East and Africa, part of Sharp Corporation, brings the world’s largest commercially available television, the 90 inch AQUOS LED to Nigeria. The much anticipated product, Sharp’s 90 inch wall of entertainment is a breath-taking marvel of technology, which weighs a mere 64 kg, and roughly measures 2m in width, and 1.2m in height with a diagonal screen size of more than 2.2m (90 inches). The 90 inch AQUOS LED television was unveiled this weekend during a regional event hosted by SHARP in the picturesque setting of Mauritius. The glitzy launch ceremony was attended by Mr. Arun Ardhanari, Director for Africa Operations, Tristar Singapore and 200 other distributors from countries in the sub-Saharan Africa. “We are truly delighted to offer our customers in Nigeria the much anticipated 90” AQUOS LED television,” said Mr. Tagami Yasuharu, Director, Consumer Electronics at Sharp MEA. “With a very strong appetite amongst Nigeria consumer for modern technology, our focus is on nurturing this demand and growing the market share in this market,” continued Mr. Yasuharu. “With thousands of Sharp televisions already sold across the region, we believe the new 90 inch AQUOS LED TV completes our product offering in Nigeria now ranging from 60 inch to 90 inch TVs. The 90 inch AQUOS LED TV will be available through Tristar Singapore at a whopping N4, 449, 449,” said Mr. Arun Ardhanari. As the innovator of LCD technology, which is the basis of modern day LCD and LED TVs, Sharp’s unique proposition is leading the demand in the region for 60” and above TV segment. “What differentiates us from our competition is our lead and superiority in LED/LCD technology, which together with Sharp’s strong brand values, helps us offer consumers state-of-the-art products priced to meet their aspirations,” said Mr. Manu Mahdi, GM, Consumer Electronics at Sharp MEA. Sharp is pioneering cost-effective LCD/LED TV productions from Sakai City, Japan, where the company has the world’s only tenth generation LCD factory. The 90”AQUOS LED TV, with its X-Gen Panel Technology, will feature a number of differentiating characteristics, including: A world of colours: –       The X (10th) Generation Panel: It has a wider aperture ratio which allows easy light transmission through the panel. The result is a superb image contrast quality, at much lower power consumption –       UV2A Technology:  Sharp uses a method in which UV light controls liquid crystal molecules to ensure uniform alignment. The result is a high precision picture and a deep black & fantastic white at Pico meter level. It’s truly a sharp TV: –       Every AQUOS® SMART TV comes with Wi-Fi capabilities. This means you no longer need to worry about cables and connections. –       Our Mobile HD Link (MHL) connects your mobile with your Sharp TV and uses the TV’s remote to control mobile apps and content. When connected to the system, your mobile receives power and is charged. –       Sharp lets you switch from 3D to 2D anytime you want. Choose your lifestyle: –       Get up close and personal with the new television: 1080p HD resolution means you don’t have to sit as far away from your AQUOS® LED TV for optimum viewing as with other televisions. –       Depending on your room ambiance, your AQUOS TV will automatically adjust TV brightness for optimum viewing, which can also save power.  Sharp Optical Picture Control (OPC) uses a sensor in front of your TV to detect ambient room light. Go green with the new AQUOS: – The world’s most advanced and green friendly manufacturing system: AQUOS LED TVs require fewer resources to manufacture thanks to the SDP 10th Generation LCD manufacturing complex, which employs a centralized energy management system that helps estimate usage volumes and optimise operations. The centralised energy management system reduces CO2 emissions by 48,000 tons per year. For more information on Sharp’s regional and global operations as well as Sharp’s exciting products, please visit www.sharpmea.com or http://www.sharp-world.com.

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This article was first published on 29th May 2013

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