Video Of The Week: How To Make Money Investing In US Stocks From Nigeria

BUSINESS

Don’t Miss the Connect Nigeria Business Mixer

18th May 2025

Let’s be honest: Growth doesn’t come from sitting behind a desk or endlessly scrolling through LinkedIn. Deals don’t close themselves, and opportunities don’t magically appear in your inbox. They show up in rooms. Rooms filled with decision-makers, thinkers, doers — people who are building and moving. That’s exactly what the Connect Nigeria Business Mixer is … Continue reading Don’t Miss the Connect Nigeria Business Mixer

By chidozie-ahaneku

BUSINESS Social Media

The Power of Micro-Influencers in Social Media Marketing

  Trust and authenticity have become the real currency of social media marketing. While celebrity influencers with massive followings still have value, more brands are turning to micro-influencers to connect with specific audiences and drive real engagement. Read more about Social Media Micro-influencers have a modest but dedicated following, usually between 5,000 and 100,000 followers. … Continue reading The Power of Micro-Influencers in Social Media Marketing

By samson-ogunmola

BUSINESS Social Media

The Role of Social Media in Influencing Buying Decisions

  Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly Twitter), YouTube, and Facebook have become key touchpoints for discovering products, comparing options, and forming … Continue reading The Role of Social Media in Influencing Buying Decisions

By samson-ogunmola

BUSINESS

Social Media Strategies for Nigerian E-commerce Brands

14th May 2025

  E-commerce in Nigeria has grown rapidly over the past few years, thanks to mobile internet access, shifting consumer habits, and the rise of digital payments. Social media has played a key role in the growth of Nigerian e-commerce brands, offering a cost-effective way to engage customers. Read more about Social Media But visibility alone … Continue reading Social Media Strategies for Nigerian E-commerce Brands

By samson-ogunmola