How to Set Up Social Listening for Your Small Business Using Free Tools
For small businesses in Nigeria, understanding what customers are saying online is crucial. Social listening helps you track conversations about your brand, industry trends, and even competitors. The good news is you don’t need expensive software to get started. With free tools and simple steps, you can gather insights that guide your marketing, customer […]
Using Social Media Data to Track and Predict Trends in Nigeria
Social media has become more than a communication tool. It is now a real-time window into public opinion, behaviour, and emerging trends. In Nigeria, where platforms like Twitter (now X), Instagram, Facebook, TikTok, and WhatsApp are deeply embedded in daily life, social media data offers powerful insights into what people are talking about, what […]
The Impact of Foldable Screens on Phone Usage Trends
The advent of foldable screen technology has ushered in a new era of smartphone innovation, promising enhanced functionality and user experience. In Nigeria, where smartphone penetration has surged to over 40% of the population by 2021 and continues to grow, this technology could reshape phone usage trends. This article explores the impact of foldable screens […]
Analyzing Trends in Cross-Border E-Commerce for Nigerians
The surge in digital technology adoption in Nigeria has not only transformed local commerce but is also bridging the gap between domestic and international markets. Cross-border e-commerce is emerging as a dynamic trend that presents both significant opportunities and challenges for Nigerian consumers and businesses alike. Read more about Tech Expanding Market Reach and Consumer […]
Consumer Technology: Analyzing Trends in Mobile Advertising Effectiveness
Mobile advertising is rapidly evolving in Nigeria as businesses shift from traditional media to digital channels to reach their target audiences. With increasing smartphone penetration and data-driven strategies, companies are now harnessing the power of mobile technology to engage consumers in real-time. Recent studies have demonstrated that mobile advertising is not only cost-effective but also […]
How To Market to Gen Z in Nigeria
Gen Z refers to those born between the late-1990s and early 2010s. Marketing to Gen Z requires a unique approach different from what could be used for the Millennials and the older generations. This is because Gen Z being all digital natives is tech-savvy and socially conscious. They are said to have distinct preferences […]
The Future of Social Commerce: Trends to Watch Out For
Social commerce, the intersection of social media and e-commerce, is revolutionizing how consumers shop online. By leveraging the power of social media platforms, businesses can engage with customers in a more personalized and interactive manner. According to a recent report, social commerce sales are projected to reach $1.2 trillion globally by 2025, highlighting its […]
How To Incorporate Trending Topics into Your Social Media Strategy
Trends come and go at lightning speed. One day everyone’s talking about a viral dance challenge, and the next it’s an unexpected celebrity moment or clever new meme format. Keeping up with what’s trending can feel dizzying! But for businesses with a smart social media strategy, capitalizing on trending topics presents a major opportunity. […]
Trendjacking: How to Capitalize on Current Events and Trends
In the fast-paced world of social media, staying relevant is paramount to engaging your audience and driving brand awareness. One effective strategy for achieving this is trendjacking – the art of leveraging current events, popular topics, and trends to amplify your brand’s message and connect with your audience in real time. In this blog […]
7 Strategies for Effective Social Listening
Social media is not just about talking; it’s about listening too. Social listening is like tuning in to what people are saying about your brand online. To make this process effective, here are seven strategies for you to practice. Let’s dive into the world of social listening with these simple tips. Read more about […]
Top 5 Digital Transformation Trends for SMEs
Digital transformation is no longer just a buzzword for large enterprises. Small and medium-sized businesses (SMEs) are increasingly embracing digital technologies to improve their operations, reach new customers, and stay ahead of the competition. Here are the top five digital transformation trends that SMEs should be aware of in 2023 and beyond: Read more […]
The Future of Digital Remittances in Nigeria
Digital remittances have emerged as a transformative force in the global financial landscape, providing a convenient and cost-effective way to transfer money across borders. In Nigeria, remittances play a significant role in the economy, contributing to household income, poverty reduction, and economic development. As technology continues to advance, the future of digital remittances in […]
Trends and Innovations in the Nigerian FinTech Landscape
The Nigerian FinTech landscape has experienced remarkable growth in recent years, transforming the way payments are made and received. With the advancement of technology and changing consumer preferences, the future of payments in Nigeria is poised for exciting developments. This essay explores the emerging trends and innovations in the Nigerian FinTech space, highlighting the […]
3 Trends To Help You Fine-Tune Your Web Design
Your website is one of your greatest assets as a businessperson. It is the first point of call when people want to get to know your business. Not just that, with billions of searches going on daily on Google and other search engines, having a fine-tuned website that visitors may deliberately or accidentally visit […]
3 Tips For Staying On Top Of Trends As A Fashion Entrepreneur
As a fashion entrepreneur in Nigeria, one of the key rules to keep in mind is that fashion is dynamic. The Industry is not static and unchanging. Bags, clothes, shoes, makeup, and the likes keep evolving to suit the insatiable needs of customers. Read more about Fashion People always want to try out new and […]
Top Fintech Trends For 2022
The year 2020 was quite stressful for most organizations due to the covid 19 pandemic. Even with the uncertainties, the end of 2020 and the year 2021 were still promising for the financial technology, or fintech, industry. As the world gets used to the “new normal” way of life, what can we expect going […]