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  Your website is one of your greatest assets as a businessperson. It is the first point of call when people want to get to know your business. Not just that, with billions of searches going on daily on Google and other search engines, having a fine-tuned website that visitors may deliberately or accidentally visit is necessary.
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Furthermore, because of the fierce competition in the business world today, it is imperative to have a website that is attention-grabbing once visitors land on your site. In this article, I list three trendy techniques that can help you fine-tune your website design. 
  • Data Storytelling

Information is all about facts and figures. However, how you present these facts and figures matters a lot. It is good that many present facts and figures on spreadsheets and dashboards, but it can be boring and even bland. Therefore, the best way to go is to present data interestingly and entertainingly. To this end, data storytelling is the best alternative that keeps your audience glued to your site.
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The truth is, that humans love storytelling. There are the elements of data storytelling:
  • Data: You need to have the facts available.
  • Visuals: Present your data into line graphs, pie charts or whatever makes it easier to visualize the data at a glance.
  • Narrative: Present your data in a storytelling format. Using words and sentences indicates the insights and opportunities that are embedded in the data, waiting to be revealed and used to benefit you and your readers.
  • Playful Illustrations

Apart present data in an interesting way with storytelling, another format that can grab the attention of visitors is pictures and illustrations. Illustrations are traditionally attractive and make information more approachable. When they are presented in a playful format, it brings out the emotive aspect of the information. Using illustrations is the best way to personalize data.
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This is where graphics design as a skill comes in handy. However, the use of illustration must suit your brand type or industry uniqueness so that there are no misrepresentations.
  • Dynamic Gradients

This is all about colours. Colours are very important when it comes to fine-tuning your website. Gradients are now becoming a trend because it creates a mesmerizing medley of colours that blend into one another seamlessly. This is why you must give gradients a topmost priority. From the background to the images up to the letters, colour gradients must blend perfectly well. It can also be used just about anywhere in your web design including titles, hovers, icons, 3D elements and more. You can use duotone or multi-colourization on the website as long as they are effectively applied. 
  • Final Words

Fine-tuning your website follows a three-prong approach. First, how you present your data matters a lot. In this article, we suggest that data should be presented in form of storytelling and illustrations. Secondly, ensure that the data is educative and the content is thrilling and value-filled. Lastly, we stated that colour is another important aspect of fine-tuning your website. Hence, having the right blend of colours can grab the attention of visitors.  Featured Image Source: Flutterwave
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This article was first published on 4th July 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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