10 Digital Marketing Tools Every Online Business in Nigeria Should Have
The internet has provided an incredible opportunity for businesses of all sizes to reach millions of potential customers across the world. But because its environment is radically different from the in-person world, marketers have had to adapt to it. One way they’re doing this is by utilising digital marketing tools. Read more about Business […]
How to Build a Successful Online Business in Nigeria in 2025
Starting an online business in Nigeria might seem daunting at first, but with the right mindset and strategies, you can turn your idea into a thriving venture. The digital space is booming in 2025, offering countless opportunities for anyone willing to put in the effort. Whether you’re new to entrepreneurship or looking to grow […]
How to Start a Successful Online Business from Scratch
Starting an online business from scratch can be exciting and rewarding. It gives you the chance to be your boss, work from anywhere, and reach customers. Here’s a step-by-step guide to help you start a successful online business. Read more about Business Find Your Niche First, you need to find a niche. A niche […]
Can You Really Run an Online Business Without Google?
In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online. From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet. Its influence is […]
How To Start Your E-Commerce Store
Launching an e-commerce store has become more accessible than ever. If you’re passionate about a particular product or online marketing, establishing your e-commerce business is an exciting venture. Here’s a guide to help you get started on this entrepreneurial journey. Read more about Business Define Your Niche Before diving in, identify the specific products […]
How to Grow Your Online Business with Little or No Money
There are many reasons you’d want to start an online business. Web-based commercial outfits are flexible, don’t come with the costs you’ll accrue with a brick-and-mortar location, and have an almost limitless market to sell to. Read more about Business However, growing such a business can be challenging, especially when you have limited financial […]
How To Use WhatsApp For Online Business
Over the years, most social media networking apps have evolved to include features that help in social media marketing. Business owners can now use these features to reach their audience and make sure that their clients are satisfied with the services they render. WhatsApp, as a great messaging app, has helped small business enterprises […]
How To Attract More Local Customer Traffic To Your Online Business
Many companies aren’t sure how they should garner the traffic they need to stay up and make good sales. So they’re applying the various methods they come across and hoping that it works. Read more about How To However, there are several tried and tested ways to attract that local traffic you’ve been craving. […]
Top 6 Payment Gateways For Your Online Business
A payment gateway is a technology that enables merchants to accept bank card or direct payments for goods purchased by their customers. It’s used by e-commerce websites and brick and mortar stores alike, and by other organizations that need to receive payments electronically. The form that gateways take will differ according to the purpose […]
A Better Way To Verify Your Customers
Know Your Customer, popularly referred to as “KYC” has always been an integral component in the success stories of online businesses, especially now when insecurities are on the rise and customers are not really who they say they are. Each feature release, depending on its scope, requires some level of KYC and businesses who wish to extend more […]
Business Growth Tip: Grow Traffic to Your Business with Online Contests
Most of us will jump at the chance to get something we consider valuable for free. Whether it’s a large box of pasta or an all-expense-paid trip to an exotic island, we are unlikely to pass up pretty delights when they’re offered to us on a platter. Numerous businesses have leveraged this knowledge for their […]
Paystack Partners with Shopify to Connect Nigerian Online Merchants Globally
Running a business may seem quite easy when it’s done physically. But what of when the business/service is conducted online and across international borders? Even with the recent technological advancements, getting paid for services rendered online and across international borders is still not as easy as it should be. In order to help make this […]
What Are Challenges and Advantages of Doing Business Online in Nigeria?
E-commerce is definitely the future of retail in Nigeria. Gone are the days when you absolutely had to rent a shop or office space to do business properly. Nowadays, more and more entrepreneurs are embracing the internet as their main platform for business. Being able to reach thousands of potential customers at the same time […]
A Primer on E-Commerce
The campaign to reduce emission of greenhouse gases (GHG) in the environment gained momentum some decades ago, and “going green”, a term that referred to the adoption of environment-friendly habits was born. The invention of the computer as well as the internet did not just stop at that; many ideas were also born. Great advances […]