Archives Tag: Marketing
Business Growth Tip: Engage Customers with New Year Marketing
April 19, 2022
The skies over our heads were lit with celebratory lights in the early hours of the New Year. Businesses also partake in the fanfare of this ‘ushering into new things’, albeit with varying degrees of enthusiasm. Some host parties; others send out the obligatory ‘Happy New Year’ text messages and emails; and a few just … Continue reading Business Growth Tip: Engage Customers with New Year Marketing
Growth & You: The Inarguable Importance of Branding In Business
April 19, 2022
I’ve spent considerable time over the years teaching people that whatever they are offering the world – goods or services – will die an untimely and painful death if they don’t network, brand and market properly. Branding and marketing are the vehicles that will propel you to a whole new level; they are the stimuli … Continue reading Growth & You: The Inarguable Importance of Branding In Business
By noela-ugwu
Social Media Marketing Tips: 6 Ways To Market Effectively On Instagram
April 19, 2022
Instagram has been shown to be the most engaging of all the social media platforms. A platform of such standing should be utilised in the best ways possible to create brand awareness and convert prospects to leads. What have your marketing strategies been like so far in the year 2018? How can you do better? … Continue reading Social Media Marketing Tips: 6 Ways To Market Effectively On Instagram
Growth & You: 5 Success Selling Tips Every Business Person Must Know
April 19, 2022
No matter what industry you operate in, no matter how wonderful your products and services may be and no matter how long you have been in business, getting your items in the hands of those who need them and are willing to pay the price is one major challenge that many businesses face. What worked … Continue reading Growth & You: 5 Success Selling Tips Every Business Person Must Know
By noela-ugwu
Social Media Marketing Tips: The Social Media Channels And Their Relevance To Business
April 19, 2022
Social media is undeniably more prevalent than ever around the globe. In 2019, there will be an estimated 2.77 billion social network users and in 2021, 3.02 billion users. These numbers cut across many demographics and prove that social media is generally straightforward for the average mobile phone owner. It is a different ball game, … Continue reading Social Media Marketing Tips: The Social Media Channels And Their Relevance To Business
Business Growth Tip: Fuel Sales with the Buzz Around Special Events
April 19, 2022
If only those bumper Christmas sales were happening all year round! You’ve probably had this thought crop up in your head quite often, especially when you’ve piled up some decent looking profit from the year-end business. It’s the sort of wishful thinking we slide into once in a while, just for the soothing effect it … Continue reading Business Growth Tip: Fuel Sales with the Buzz Around Special Events
SME Spotlight: RovingHeights
April 19, 2022
Adebola Eyinade is one of the co-founders of RovingHeights Nigeria Limited. She is a chartered accountant with over four years’ experience working with one of the Big Four accounting firms, and recently completed her Master’s degree in Business Management from Oxford Brookes University. She talks to Joy Ehonwa about filling a gap in the marketplace, … Continue reading SME Spotlight: RovingHeights
By jehonwa
Business Growth Tip: Gain More Customers With Social Selling
April 19, 2022
Before we sink our teeth into gaining more customers with social selling, we’ll try to understand what it is, and how it works. Social selling involves searching out, connecting and engaging with potential customers on social media. It’s not regular social media marketing; with social selling, the focus is on building a relationship with people … Continue reading Business Growth Tip: Gain More Customers With Social Selling
Simply Nigerian Fair Holds 5th Edition in Lagos
April 19, 2022
Nigeria’s entrepreneurial ecosystem has in recent times experienced a significant boost in its growth levels — with more domestically grown businesses tapping into the vast power of social media marketing than ever before Lagos is home to Nigeria’s biggest gathering of such businesses, and the number keeps increasing. Simply Nigerian Fair About 1,000 Lagosians came … Continue reading Simply Nigerian Fair Holds 5th Edition in Lagos
By achem
Connect Nigeria’s Top 100 SMEs: NeedMyService
April 19, 2022
Everyone is conversant with the frustration of looking for an artisan and not being able to find one because there’s no platform where you can easily get access to their contact. NeedMyService is solving this problem by providing access to over 22000 artisans on their online platform. NeedMyService is a social initiative that aims to … Continue reading Connect Nigeria’s Top 100 SMEs: NeedMyService
Business Growth Tip: How to Increase Sales Using Customer Testimonials
April 19, 2022
If you told a prospective customer that they should buy your product because it’s the best of its kind available, they would almost certainly not take your claim at face value. They would want to see proof that your product is as good as you say it is. If it’s possible, they’d seek the testimony … Continue reading Business Growth Tip: How to Increase Sales Using Customer Testimonials
The 25 Unbreakable Laws of Sales (# 13): FAILURE AND SUCCESS ARE PREDICTABLE
April 19, 2022
It’s not hard to make a decision when you know what your values are. – Roy Disney People Court Failure When They Fail To Plan The age long saying, ‘‘He who fails to plan, plans to fail’’ comes to mind when I talk about the 13th Unbreakable Law of Sales. Success takes a sequence, so … Continue reading The 25 Unbreakable Laws of Sales (# 13): FAILURE AND SUCCESS ARE PREDICTABLE
By g-emutche
Business Growth Tip: How to Win Back Customers You’ve Lost
April 19, 2022
Anyone who has been in business long enough will have lost customers- just as they’ve gained new ones. It’s not necessarily a bad thing; these customers may have moved on for reasons that aren’t your business’s fault. And that’s fine. However, it might be worth trying to get them back to patronizing you, especially if … Continue reading Business Growth Tip: How to Win Back Customers You’ve Lost
Social Media Marketing Tips: The Power Of Social Listening
April 19, 2022
Social Listening refers to the way you track conversations on social media relating to your industry and how you respond to them to encourage an increase in reach of your brand. With social listening, you are able to leverage your customers’ and prospects’ needs and satisfy them to the extent that they become leads. Some of … Continue reading Social Media Marketing Tips: The Power Of Social Listening
Business Growth Tip: Create a Sales Funnel That Draws Customers In
April 19, 2022
A lot of the time, we think of the sales process as a three-stage thing: we present product to customer, customer likes product, customer buys product. But if you’ve really been in the business of getting people to purchase your stuff, you’ll know that the three-step sketch above doesn’t mirror reality. It doesn’t even come … Continue reading Business Growth Tip: Create a Sales Funnel That Draws Customers In
