Archives Tag: Marketing

BUSINESS

Principles Of Marketing Management

April 19, 2022

Marketing management is the function within an organization dedicated to marketing research, brand awareness, assessing environmental threats and leveraging new opportunities. A marketing executive tasked with creating a marketing plan must adhere to the key principles of marketing management to improve the chances of success for an organization in its chosen market niche. Read more … Continue reading Principles Of Marketing Management

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BUSINESS

The Pros And Cons Of Email Marketing

April 19, 2022

Email marketing involves sending out series of automated or one-off message around a specific topic or event. Email marketing allows you to create targeted and personalized messages, build meaningful relationships with your customers and improve response rates to your direct marketing campaigns. Read more about Marketing For most businesses, whether small or growing business, email-marketing … Continue reading The Pros And Cons Of Email Marketing

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BUSINESS

Business Growth Tips: How To Qualify Your Sales Prospects And Leads

April 19, 2022

Your business targets a large number of people through your sales and marketing campaigns. Maybe you’re able to get a sizeable number from that crowd who are interested in what you offer. But you find that a lot of these people aren’t the types of leads you want. This happens all too frequently, and it’s … Continue reading Business Growth Tips: How To Qualify Your Sales Prospects And Leads

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BUSINESS Fashion

How To Market Your Product(s) As A Fashion Entrepreneur In Nigeria

April 19, 2022

Advertising in Nigeria can be quite challenging because of the various options one is faced with. You tend to ask questions like: how sure is this method? Is sales going to increase? If one is not equipped with the right information, marketing your product(s) as a fashion entrepreneur will be a difficult nut to crack. … Continue reading How To Market Your Product(s) As A Fashion Entrepreneur In Nigeria

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BUSINESS

How Brand Image Can Be Communicated Through Marketing

April 19, 2022

Brand image is the perception of customers about a particular brand. Image of any brand tends to develop over time and it is formed in the minds of customers based upon the experience and interaction of the customers with the brand. Interactions can take place in different ways and not necessarily only the buying or … Continue reading How Brand Image Can Be Communicated Through Marketing

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BUSINESS TECH

Marketing Trends To Look Out For

April 19, 2022

Over the years, technology has advanced consistently, thereby affecting almost every aspect of our lives; this means that most of the trends we look out for are focused around technology. Marketing as well has been affected by these trends, because it is constantly changing and becoming broader. These trends tend to up your marketing skills … Continue reading Marketing Trends To Look Out For

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Social Media

What Are YouTube Shorts And How Can You Use Them For Marketing?

April 19, 2022

One constant thing about social media is change; the fact that we all wake up each morning to find amazing features that have been introduced to help us engage our audiences better. For quite some time now, YouTube Shorts has been introduced as the latest feature of the YouTube platform and everyone is loving it. … Continue reading What Are YouTube Shorts And How Can You Use Them For Marketing?

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BUSINESS

Top 4 Customer Complaints You Can Use To Your Advantage When Marketing

April 19, 2022

  The most valuable stakeholders in your company are your customers. Just like Alibaba’s CEO, Jack Ma rightly said: “The customers are very important because they pay the salaries.” No matter how much innovation you’ve put into your product or service, if your final consumers aren’t satisfied, you have failed as a company or as … Continue reading Top 4 Customer Complaints You Can Use To Your Advantage When Marketing

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BUSINESS

5 Proven Psychological Marketing Techniques You Can Use To Sell Your Solutions (Part 2)

April 19, 2022

  Selling to customers requires top-notch marketing techniques. Leading companies employ several psychological marketing techniques in generating more leads. It takes a whole lot of insights and strategies to manipulate clients to put their hands in their pockets and give you their money. In my previous article, I noted that humans are naturally biased when … Continue reading 5 Proven Psychological Marketing Techniques You Can Use To Sell Your Solutions (Part 2)

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BUSINESS

5 Proven Psychological Marketing Techniques You Can Use To Market Your Solutions (Part 1)

April 19, 2022

  In marketing your solutions, don’t think people are buying your products logically or because they feel it’s the best out there. Nope! People are biased when it comes to buying. It is called psychological buying. Whether it’s digital or analogue marketing, people are emotional when they want to buy a product or get a … Continue reading 5 Proven Psychological Marketing Techniques You Can Use To Market Your Solutions (Part 1)

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BUSINESS Social Media

LinkedIn Ultimate Marketing Guide

April 19, 2022

LinkedIn has up to 756 million active members and offers easy access that creates tons of diverse engagement options for you. LinkedIn is one of the most effective social media platforms built for job seekers, employers and industry experts. It is a business-minded social platform unlike Facebook, Twitter, Instagram and others. Read more about Marketing … Continue reading LinkedIn Ultimate Marketing Guide

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Social Media

The Usefulness Of Emojis In Boosting Marketing Engagement

April 19, 2022

  It is a well-known fact that images help a lot in communication. Pictures possess emotions that help to convey a message. Nowadays, in place of sending pictures and other images, you can use the keyboard to send an emoji that will carry the same level of emotion as a picture would.  Read more about … Continue reading The Usefulness Of Emojis In Boosting Marketing Engagement

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BUSINESS

Maximizing Product Management To Aid Business Growth

April 19, 2022

  Great products are the keys to success in a business, and product management is the reason an organization exists to deliver great products to customers and hopefully make tons of cash. However, Product management is the practice of strategically driving the development, market launch, continual support and improvement of a company’s products.  Read more … Continue reading Maximizing Product Management To Aid Business Growth

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BUSINESS

How to Use Marketing to Outsell Your Competition Every Time

April 19, 2022

In a saturated market where the competition is rife, having a higher and consistent marketing strategy is all you need. You need to remain innovative in your marketing strategy, otherwise your competitors will throw you under the train.  Read more about Business The most important of marketing strategies is building relationships between you and your … Continue reading How to Use Marketing to Outsell Your Competition Every Time

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BUSINESS Business Ideas Entrepreneurship

Marketing Strategies To Gain Visibility

April 19, 2022

  The choice to upscale your business is in your hands. There are secret ingredients that make a people gain visibility and become the most sought after. It isn’t usually smooth sailing or a jolly ride, but with commitment and desire to grow your business in 2022, you will be able to make a difference. … Continue reading Marketing Strategies To Gain Visibility

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