Archives Tag: Brands

BUSINESS

The Pros And Cons Of Co-Branding

April 19, 2022

  Sometimes, brands need to unite and go into co-branding in order to achieve certain goals or name a new product.  However, for the product to be a success, brands have to be in accord and always do what is best for them. Read more about Business Co-branding is a collaboration between two or more … Continue reading The Pros And Cons Of Co-Branding

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Social Media

How To Engage In An Argument On Social Media And Win

April 19, 2022

  Social media has served as the right tool to engage effectively with customers. Brands can now create a stable relationship with their customers by way of two-way conversations. Engaging with your customers will show that you care about their choices and you acknowledge their decision to patronize you. Read more about Social Media However, … Continue reading How To Engage In An Argument On Social Media And Win

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Social Media

Great Holiday Content Guide To Christmas Social Media Campaign

April 19, 2022

  It is that time of the year when the holiday lights go up, music begins to play non-stop, and everyone is excited about the celebration and merriment that Christmas, Boxing Day and New Year bring. It is also that time of year when brands begin to flood our social media feeds with aggressive holiday … Continue reading Great Holiday Content Guide To Christmas Social Media Campaign

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BUSINESS

Authenticity In Marketing

April 19, 2022

  As the digital world becomes intense and more populated, it is becoming more important to practice authenticity in marketing your business, because beyond products and services, customers tend to connect with the brands they love and trust on a deeper level. Read more about Business Generally, the foundation of business is human and your … Continue reading Authenticity In Marketing

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BUSINESS

Importance Of Authenticity In Marketing

April 19, 2022

  As the digital world becomes intense and more populated, it is becoming more important to practice authenticity in marketing your business, because beyond products and services, customers tend to connect with the brands they love and trust on a deeper level. Read more about Business Generally, the foundation of business is human and your … Continue reading Importance Of Authenticity In Marketing

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BUSINESS

5 Ways To Maintain Brand Relevance

April 19, 2022

  Things are rapidly changing in your industry. You can only do your business some good by changing with the times. There are new trends and ways of doing things that change every day, but if you refuse to optimize your own method or simply become slow with the process, your brand can easily be … Continue reading 5 Ways To Maintain Brand Relevance

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Social Media

Positioning Yourself As An Influencer Marketer

April 19, 2022

  Many social media influencer marketers have great futures in the industry. Unfortunately, major brands do not reach out to them despite the fact that they can give better results. In addition, these influencers efforts to gain visibility is most times unfruitful. This is usually the harsh reality that they meet with. Read more about … Continue reading Positioning Yourself As An Influencer Marketer

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BUSINESS

Brands We Love: SystemSpecs

April 19, 2022

SystemSpecs is a leading Information Technology company that provides financial technology, payroll, and human resource management software to organizations in Nigeria and other African countries. The company has been in operation for almost thirty years. It serves a diverse customer base, including individuals, businesses of all sizes (SMEs and large corporations), and clients at the … Continue reading Brands We Love: SystemSpecs

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BUSINESS

Brand Strategy For Business Growth

April 19, 2022

A BRAND is just a product identification term used to perceive and identify something, perhaps someone, a business or product. In business, a good brand creates loyalty, profitability and goodwill. It helps your business go further ahead to where it should. Simply put, every business needs a good brand strategy. Read more about Business Whether … Continue reading Brand Strategy For Business Growth

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BUSINESS

Brands We Love: VoguePay

April 19, 2022

  VoguePay is an online payment gateway that facilitates electronic payments on digital platforms. This includes settling bills for shopping, utilities, financial services, and other online transactions involving the transfer of money from one party to the other. The company was founded in 2012 by a team of five, including Michael Simeon, who is now … Continue reading Brands We Love: VoguePay

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BUSINESS

How Stuff Works: How Influencers And Content Creators Make Money

April 19, 2022

  I recently discovered for all the campaigns that OEM’s like Tecno and Oppo do and all the stats that point to high internet penetration in Nigeria, there is not a lot of savviness about just how lucrative for those who are crazy enough to make it an actual business. It goes without saying that … Continue reading How Stuff Works: How Influencers And Content Creators Make Money

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BUSINESS

Brands We Love: Dangi Foods

April 19, 2022

Dangi Foods is pushing to revive the love for potatoes in Nigeria. It says the tuber has fallen out of favour among Nigerians, who are sticking with other sources of carbohydrate, especially rice. There are a couple of reasons for this. For consumers, it’s the time it takes to make a meal from potatoes. And … Continue reading Brands We Love: Dangi Foods

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BUSINESS

Brands We Love: Starline Nigeria Limited

April 19, 2022

Starline Nigeria is one of southeastern Nigeria’s major manufacturing companies. Located in the city of Aba, they are an indigenous producer of beauty and personal care products, including hair creams, deodorants, and skin lotions. These products serve a large customer base within and outside of the region, as they have for decades. Read more about … Continue reading Brands We Love: Starline Nigeria Limited

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Social Media

Social Media Marketing Tips: 4 Reasons Why TikTok Could Be The Next Big Thing For Brands

April 19, 2022

There are so many indications that TikTok could be the next big thing for brands today. It has over 1 billion total downloads and amassed 663 million downloads in 2018. TikTok is a unique platform that targets a different audience than its competitors. Formerly Musical.ly, TikTok has succeeded where many other social platforms – both … Continue reading Social Media Marketing Tips: 4 Reasons Why TikTok Could Be The Next Big Thing For Brands

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BUSINESS Food

Brands We Love: OmoAlata

April 19, 2022

It’s hard to satisfy your craving for fresh food when you’re working a 9-5 job in a big, traffic-choked city. Where’s the time to buy the greens and tomatoes, or to slice and cook them into anything worthy of your palettes? Kasope Ladipo-Ajai set out to solve this problem in 2012 when she founded OmoAlata, … Continue reading Brands We Love: OmoAlata

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