Turning Satisfied Customers into Brand Advocates
In Nigeria, word of mouth still sells more than most advertisements. When someone you trust recommends a product or service, you are more likely to try it. That’s the power of brand advocacy. And guess what? You don’t need to chase strangers or celebrities. Your best brand advocates are your satisfied customers. Read more about […]
11 Social Media Challenges That Boosted Brand Visibility in Nigeria
Social media challenges are no longer just fun activities; they are powerful marketing tools that help brands capture attention, spark conversations, and increase visibility. In Nigeria, challenges have become an engaging way to connect with audiences across TikTok, Instagram, and Twitter. Whether designed by brands or amplified by users, these challenges often blend entertainment […]
How to Build a Personal Brand Online for Nigerians
Building a personal brand online has become a vital strategy for professionals, entrepreneurs, and creatives seeking to stand out. With over 109 million internet users in 2023, according to Statista, and a thriving social media ecosystem, Nigerians have unprecedented opportunities to craft their online identities. This article explores practical steps to establish a personal brand […]
Consumer Technology: The Role of Social Media in Shaping Brand Loyalty Among Nigerians
Social media has become an integral part of everyday life in Nigeria, transforming the way consumers interact with brands and ultimately shaping brand loyalty. With millions of active users on platforms such as Facebook, Instagram, Twitter, and WhatsApp, Nigerian consumers increasingly rely on digital channels to discover, evaluate, and engage with products and services. This […]
How to Retain Loyal Customers for Your Brand
A business with a lot of loyal customers won’t lack patronage. They are likely to carry on growing sales, as existing customers inform their contacts about the business’s offerings. If you’re intent on building an enterprise that lasts, you’ll need to know how to keep customers loyal to your brand. Read more about Business […]
How to Manage Multiple Social Media Accounts for Your Brand
Feeling overwhelmed trying to keep up with all of your brand’s social media accounts? Managing multiple social media accounts can feel like trying to pat your head and rub your belly at the same time – while riding a unicycle. But don’t worry. We’ve got some tips and tricks to help you become a […]
How to Choose the Perfect Domain Name for Your Brand
In today’s digital world, your domain name is more than just a web address. It is the first impression your brand makes online. As a digital content management consultant, choosing a new domain name is one of the things I see clients struggle with. Some don’t understand the role which a domain name plays […]
How to Conduct Brand Persona Research
Creating a brand persona is essential for any business looking to connect deeply with its audience. A brand persona represents your ideal customer, helping you tailor your marketing efforts to meet their needs and preferences. Here’s a step-by-step guide on how to conduct brand persona research in simple terms. Read more about Business Understand […]
How to Build Your Email List for Your Brand
Building an email list is essential for any brand. An email list helps you connect directly with your audience, share updates, and promote your products or services. Here’s a simple guide on how to build your list effectively. Read more about Business Understand Your Audience The first step is to know who your audience […]
The Role of Content Marketing in Brand Building
Content marketing has become a great tool for businesses to build their brands. By creating and sharing valuable content, companies can attract and engage their target audience, build trust, and establish their brand’s identity. In this article, we will explore the role of content marketing in brand building and offer insights into how businesses […]
The Impact of User-Generated Content on Your Brand
With technology, businesses are continually being presented with tools and strategies to help them do business better and increase their sales. User-generated content (UGC) has proven to be exceptional. This type of content, created and shared by consumers rather than the brand itself, has transformed how businesses interact with their audience. With social media […]
Building a Strong Brand Identity
Building a strong brand identity is crucial. It’s what makes your business unique and memorable. But what exactly is brand identity, and how can you build one that truly stands out? In this article, we’ll explore this important topic. Read more about Business What is Brand Identity? Brand identity is how your business presents […]
How To Become a Social Media Manager
Do you love using social media apps like Facebook, Twitter (X), and Instagram? Are you good at creating posts that get lots of likes, shares, and comments? If so, you might make a great social media manager! A social media manager is in charge of representing a company or brand on social media. Their […]
Boost Your Business’s Public Image with These 10 PR Tips
Your business’s public image is something you should care deeply about. It’s the magnet that draws customers to it, the cement that binds them to your brand in trust. If your enterprise looks good to the world beyond its doors—that is, if it’s seen as professional, a beacon of quality, and empathetic –you’d more […]
The Hidden Truths About Attracting Customers Who Pay, Stay, and Refer
In the competitive world of business, every entrepreneur dreams of attracting customers who pay for products and services and also stick around and refer others. While there are countless strategies touted by marketing experts, there are some less discussed, yet crucial, truths that can significantly impact your ability to attract and retain high-value customers. […]
Tips for Protecting Your Brand’s Reputation and Data on Social Media
Social media presents an amazing opportunity for businesses to promote their brand, connect with customers, and drive sales. However, having an active online presence also exposes your company to some serious risks when it comes to reputation management and data security. One careless mistake or oversight on social media could quickly spiral into a […]