Archives Tag: Advertising

Career of the Week

April 19, 2022

Alheri Bingi holds a degree in History and International Studies from the University of Ilorin, and an A2 French degree from Alliance Francaise. She also has a certification in Business Management and is a member of the Nigerian Institute of Management (NIM). Alheri writes and blogs, and prior to her current role she was a … Continue reading Career of the Week – Alheri Bingi, Media Sales Representative

By jehonwa

BUSINESS

April 19, 2022

Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment. 1. I cannot afford to advertise, and I don’t really need it. This thinking usually thrives when, in the entrepreneur’s mind, advertising = spending … Continue reading 3 Myths Small Business Owners Believe

By jehonwa

BUSINESS CAREER

April 19, 2022

The gift of speech, like every other talent, can be of natural endowment or acquired through learning. Through practice, this gift gets better; expanding into new horizons and like good music becomes irresistible to anyone who listens. Say for example, Mr. Douglas heads the business development department in an organization. As executive, he is also … Continue reading Advertising is Just One Leg

By nnenna

Creative Industry News

April 19, 2022

The 2015 edition of the Lagos Advertising and Ideas Festival (LAIF) will celebrate ideas in the industry and reward the nation’s advocates of excellence in advertising, media and marketing on November 21, 2015 at the Civic Centre, Victoria Island, Lagos. The weeklong festival is scheduled to kick off on November 18, 2015, commencing with the Young … Continue reading Kunle Afolayan, Steve Babaeko and Others Set to Celebrate 10 Years with LAIF

By ify

Business Profiles Entertainment

April 19, 2022

    Everything we encounter in life is comprised of a story, and this does not exclude the world of entertainment and advertisement. Having understood this and to provide this need, Amber 11 Media is a creative group focused on crafting powerful stories for the ever-changing world of advertising and entertainment. They service both agencies … Continue reading Business Profile: Amber 11 Media

By elizabeth

BUSINESS CAREER Tip of the Day

April 19, 2022

  By Tessa Doghor One of the ways to make sales online is to show your audience that you are human. ‘No one wants to know how much you know until they know how much you care’. It is still true today. Your potential consumers want you to care about them and about meeting their … Continue reading How to Make Sales Online

By guestpost

BUSINESS Creative Industry Media News

April 19, 2022

Mr. Biodun Shobanjo, Chairman, Troyka Holdings, has charged his colleagues in the advertising industry to take on the mindset that Nigeria can be represented in the profession at the global stage. Shobanjo gave the advice as he was honoured with the Advertising Man of All Time Award by the Sun Newspaper last week. He noted that … Continue reading Shobanjo Tasks Advertising Industry to Think Global

By kunle-binuyo

Meet the Boss

April 19, 2022

Tunde Owoeye-Phoster is the CEO of Phoster Solutions, a branding and advertising firm.  He is the Co-founder of two other companies, a business coach, and one of the lead facilitators and consultants at Orange Academy where he lectures both new and experienced staff of Nigeria’s largest companies. He received an award for ‘Empowering Youths through … Continue reading Meet the Boss: Tunde Owoeye-Phoster, Phoster Solutions

By pagboga

BUSINESS

April 19, 2022

By Joy Ehonwa Fresh graduates searching for a career, and entrepreneurs trying to promote their fledgling business, often have questions about public relations and advertising. These two very different industries are frequently confused as being one and the same. The emergence of the “Public Relations and Advertising Agency” (an attempt at Integrated Marketing Communications) doesn’t … Continue reading 7 Vital Differences between Public Relations and Advertising

By jehonwa

BUSINESS

April 19, 2022

MediaReach OMD, a Nigerian affiliate of the global media agency, OMD, has released its Mediafact for last year, on advertising spending in Nigeria. The report, which it releases annually, gives a picture of ad spending, and how industries and sectors of the economy are involved in revenue. Its figures for 2011, showed that N102 billion … Continue reading MTN, Etisalat And Other Telco Top Advertisement Spending In Nigeria

By connectnigeria