Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to […]
Business Growth Tip: Build A Strong Local Presence
These days, businesses can go global from the very start. With a laptop or mobile device connected to the internet, they can link up with people in far-off corners of the world. As for getting products to customers, courier companies can help with shipping them halfway across the planet. Not surprisingly, small businesses are taking […]
10 Proven Ways to Market Your Business for Free
Getting word about your business out into the public can be quite expensive. This is especially true if you want to capture the attention of a large number of potential clients, as opposed to just throwing information about your enterprise at a random crowd. The question here really is: how do you put your business […]
Social Media Marketing Tips: How To Promote Your Business Using Video Marketing
It’s been proven time and again that videos are usually more engaging and court more attention that texts. According to a research report, 71% of marketers claim video conversion rates outperform other marketing content. Therefore, it will suffice to say that video marketing is a safe bet when it comes to promoting your content. Although to […]
How to Start a Business on a Lean Budget
Starting a business with little cash is not an easy thing to do. Of course, what constitutes “very little cash” depends on the sort of business you’re looking at; you might have more than enough to open a modest restaurant where you’re at, but that same sum won’t even get you on your feet for […]
What To Know About Advertising Your Products in Nigeria
For as long as they have existed, businesses have sought ways to reach out to their potential patronizers. The oldest were the cries and howls of merchants from their storefronts inviting the passing public to explore and purchase their products. When radio and television arrived, they presented an unprecedented opportunity for businesses to reach larger […]
Story! Story! When Will Brands Finally Get This?
There’s a reason so many of us flock to the movies or spend hours reading novels – it’s because we love to get lost in a good story. If you ever listen to a good conversation, you’ll notice that a lot of connection happens when people share stories with each other. Storytelling is a powerful […]
Hello Brands, Let’s Woo the Ladies
More and more ads are embracing girl power. “Femvertising” ads — advertisements that aim to celebrate and empower women and girls — have made a splash over the past few years. And there’s no sign of them slowing down. In October 2014, women’s lifestyle website SheKnows asked 628 women about their views on advertising. Ninety-one […]
Throwback Thursday: Old Nigerian Adverts.
I get a nostalgic feeling anytime I stumble on old commercials. Unfortunately, kids of this decade won’t know what real TV commercial feels like. The late 90’s and early 21st century saw the awesome emergence of unexpected social changes; new technologies as well as insight and perspectives to everything. We are sure to treasure the […]
Career of the Week – Alheri Bingi, Media Sales Representative
Alheri Bingi holds a degree in History and International Studies from the University of Ilorin, and an A2 French degree from Alliance Francaise. She also has a certification in Business Management and is a member of the Nigerian Institute of Management (NIM). Alheri writes and blogs, and prior to her current role she was a […]
3 Myths Small Business Owners Believe
Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment. 1. I cannot afford to advertise, and I don’t really need it. This thinking usually thrives when, in the entrepreneur’s mind, advertising = spending […]
Advertising is Just One Leg
The gift of speech, like every other talent, can be of natural endowment or acquired through learning. Through practice, this gift gets better; expanding into new horizons and like good music becomes irresistible to anyone who listens. Say for example, Mr. Douglas heads the business development department in an organization. As executive, he is also […]
Kunle Afolayan, Steve Babaeko and Others Set to Celebrate 10 Years with LAIF
The 2015 edition of the Lagos Advertising and Ideas Festival (LAIF) will celebrate ideas in the industry and reward the nation’s advocates of excellence in advertising, media and marketing on November 21, 2015 at the Civic Centre, Victoria Island, Lagos. The weeklong festival is scheduled to kick off on November 18, 2015, commencing with the Young […]
Business Profile: Amber 11 Media
Everything we encounter in life is comprised of a story, and this does not exclude the world of entertainment and advertisement. Having understood this and to provide this need, Amber 11 Media is a creative group focused on crafting powerful stories for the ever-changing world of advertising and entertainment. They service both agencies […]
How to Make Sales Online
By Tessa Doghor One of the ways to make sales online is to show your audience that you are human. ‘No one wants to know how much you know until they know how much you care’. It is still true today. Your potential consumers want you to care about them and about meeting their […]
Shobanjo Tasks Advertising Industry to Think Global
Mr. Biodun Shobanjo, Chairman, Troyka Holdings, has charged his colleagues in the advertising industry to take on the mindset that Nigeria can be represented in the profession at the global stage. Shobanjo gave the advice as he was honoured with the Advertising Man of All Time Award by the Sun Newspaper last week. He noted that […]