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Lost-Online-Sales   By Tessa Doghor One of the ways to make sales online is to show your audience that you are human. ‘No one wants to know how much you know until they know how much you care’. It is still true today. Your potential consumers want you to care about them and about meeting their needs. They want to know that you are interested in adding value to them and leaving them better than you met them. One of the first things you should be doing to get their attention is not bombarding them with endless ads. What you should be doing is catching the attention of the audience; this creates engagement. Any time you are funny, smart and you show the value you have to add, you catch someone’s attention. Do more of that always and remember not to be preoccupied with selling, selling & selling. Give your customers and potential clients a chance to get to know you better and a chance to see the value that you can add. Give your social media channels commitment and attention. Always respond to comments. On any media platform (Facebook, Twitter, Linkedin & Google+) here’s what you should do:
  • Be creative
  • Always think outside of the box about ways that you can be friendly
  • Be approachable and helpful. This will help others follow you willingly and possibly become your brand ambassadors
  • Add value.
Remember, the more people communicate with you, the faster they trust you and the faster you grow. For more info or questions: email:       Tess-Baby-e1401033854763 About the author: Tessa Doghor is a graduate from the University of Lagos and one of the leading Social Media Managers in Nigeria. She has a passion for reading and writing and adding value. She publishes her write up on her blogs: and is currently writing her novel on For more information on the firm go to or mail her at    

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This article was first published on 24th May 2014

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