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  2021 is fast approaching, a lot of Micro Small & Medium Enterprises (MSME) do not plan for an incoming business year, they take each day as it comes. While for some big business it’s just an annual ritual that has no significance on their real day to day operations. It is wishful thinking to presume that as a business owner or Manager you can achieve substantial growth without the rigour of planning, well-thought-out action, and disciplined execution. In business, you cannot depend on luck to run a successful business, but this is what a lot of MSMEs do in our clime. I have interacted hundreds of businesses that run on autopilots in Nigeria when I was Head of Membership at one of the leading Chamber of Commerce in Nigeria. This course is put in place to introduce and refresh MSMEs, even large corporates and Marketing as well as Non-marketing professionals through the art of business planning, strategy, and execution for better outcomes. This workshop is crucial and applicable to individuals, teams, and companywide performance improvement.

Course Outline

  • Understanding and using the SOSTAC Framework in marketing planning.
  • Situational analysis (External, Industry & Internal Analysis).
  • Analytical tools to use.
  • Objective setting.
  • Types of Strategy & formulation of strategy.
  • Difference between strategy & tactics.
  • How to design your tactical manoeuvring based on your initial situation analysis.
  • Execution.
  • Control [ M & E].

For Whom 

MD/CEOs, Chief Operating Officers, General Managers, Business Owners [MSME Owners & Operators], Heads of Business Development, Marketing & Sales Managers. Marketing & Sales Executives, Business Planning Executives, and all other interested participants.

Course Facilitator

Mr Williams Odah – AAT, ACII, AITD, ACIM (UK), ISO 9001-2015 Specialist, MBA.    (Director, Strategy & Business Development, MWSL.) Fees: N20,000 per participant.
  • 25% discounts for payments made between now and Wed. 18th November.
  • Free support for any interested participants putting together their 2021 marketing plan.
Kindly send the list of nominated staff along with evidence of payment to;  cc:, 08035640520; 08157243139 Account Name/Details: Maven Williams Services Limited, UBA PLC Account No – 1020594461 Date: Thursday 26th November 2020. Time: 10.00 am WAT. Venue: Online [Zoom] For more information, visit: Featured Image Source: Maven Williams Services

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This article was first published on 20th November 2020

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