Social Media

Video Of The Week: Selling With Stories|Story-Selling Strategies That Work

Every brand should have a story to tell. Stories have the capacity to move an audience and build their connection to a brand. However, it is one thing to have a story to tell and it is another to tell

Social Media Marketing Tips: How To Plan Your Content To Make Your Business More Adaptable

The most successful businesses have one thing in common: the ability to adapt to any business climate. At first, this might seem like rocket science but it becomes clearer when you look at the big picture and understand that successful

5 Men From Abia State To Follow On Social Media

Nigeria is a diverse country comprising people of various ethnic nationalities and states. It helps to acknowledge the greatness of the country by highlighting natives of the country who have achieved remarkable success in their respective fields. There are a

Lifebank Launches Coronavirus Drive-Through Mobile Test Centres In Nigeria

Healthcare and logistics company, Lifebank has launched two mobile drive-through test centres to boost coronavirus testing in Nigeria.  The test centres, designed like restaurant drive-throughs, and are located in Lagos, Nigeria’s epicentre for commerce and Oyo, in the Southwest of

COVID-19: Screenlab Africa Announces Winner Of The Lockdown Monologue Challenge For Week 1

Film and television script incubator platform, Screenlab Africa, has announced the winner for the first week of its Lockdown Monologue Challenge. Screenlab, which declared Yvonne Eddie as the winner of the Week 1 challenge, shared a photo of the winner

Social Media Accounts To Follow: 5 Resourceful Individuals To Follow During The COVID-19 Pandemic

In the wake of the COVID-19 pandemic, there has been an increasing need for direction among many individuals. This need stems from the implications of the pandemic on the global economy and various industries around the world. Many are becoming

Interview With Nigerian Co-creator Of The #DontRushChallenge

While the COVID-19 pandemic has affected the world in so many drastic ways, we can’t deny that it has also led to some positive changes as well. The recent surge in social media activity is a prime example of one

AY Makun’s Live Show Goes Digital And Records Unprecedented Success

Every year, A.Y Live, a show organised by Nigerian comedian Ayo Makun best known as A.Y, holds at the convention hall of the prestigious Eko Hotels and Suites, Lagos. The show involves performances by heavyweights in the comedy industry such

Social Media Influencer Of The Week: Falz

There are some individuals who have the incredible ability to influence others through their craft, actions, or words. One of such individual is Falana Folarin popularly known as Falz. He needs no introduction as one of Nigeria’s most popular music

Video Of The Week: How A Nigerian Sailor Survived For Three Days Trapped Under Sunken Ship

On May 26, 2013, a Nigerian sailor, Harrison Okene ended up being the sole survivor of the Jackson-4, which capsized in heavy seas, 20 miles off the Nigerian coast. Eleven of the other crew members of the vessel died leaving

Social Media Focus: Ikorodu Bois

If you are consistent with trends on social media, then you probably must have come across the Instagram handle of a group of Nigerian kids who have proven without reasonable doubts that when the question of creativity is posed, less

Social Media Marketing Tips: 5 Best Apps To Boost Your Productivity On Instagram

  In spite of the coronavirus (COVID-19) pandemic, businesses have to keep operating even though they may need to change their tone to fit the present times. One of the best ways businesses and brands on Instagram can be productive

Video Of The Week: 12 Binge-Worthy Movies To Watch During The Lockdown

The lockdown which President Buhari declared in Lagos, Abuja, and Ogun may come to an end this week. If you live in one of these states, you must be getting ready to return to your normal way of life. This,

Social Media Accounts To Follow: The NCDC And The Federal Ministry Of Health

Health is wealth. That is why the health sector is one of the most important sectors in virtually every country in the world. In Nigeria, there are two main bodies responsible for protecting public health. They are the Federal Ministry

The Impact Of #DontRushChallenge During The COVID-19 Lockdown

In times of uncertainty such as this, motivation can be hard to come by and boredom is the order of the day. But this time around, things are different. Social media is buzzing with a number of video challenges that

Social Media Marketing Tips: How Businesses On Social Media Can Find A Silver Lining In A Global Crisis

As we all know, the coronavirus (COVID-19) has had a major impact on industries and institutions around the world ranging from schools to public offices due to the need to practise social distancing. While our need for separation in these

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