Every year, A.Y Live, a show organised by Nigerian comedian Ayo Makun best known as A.Y, holds at the convention hall of the prestigious Eko Hotels and Suites, Lagos. The show involves performances by heavyweights in the comedy industry such as Funke Akindele, Falz the Bad Guy, Chigurl, I Go Dye, Gordons, Klint D Drunk, Dan D Humorous, Akpororo, Seyi Law, Helen Paul, Elenu, Acapella, Ajebo, Pencil, Kenny Black and lots more.
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In light of the COVID-19 pandemic and the need for social distancing, AY took to his Instagram page to announce that this year’s edition of the AY Live show would be taking place online via Instagram Live on Easter Sunday, 12th April, by 7 PM.
https://www.instagram.com/p/B-twAjUnU4_/
In the Instagram post, he described the manner in which the show would play out. The show would include lots of giveaways and feature performances by various comedians as usual. Viewers were asked to put up photos of themselves wearing their best outfits and caption the photos with the hashtag #AYLIVEONLINE. The best-dressed individual would receive a price of N100,000.
https://www.instagram.com/p/B-4g448Hpb8/
The AY Live Show took place as planned and the comedian took to Instagram to thank all who participated in the show online. He also celebrated the success of the show in amassing thousands of views which he describes as the highest number in the history of Nigeria.
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https://www.instagram.com/p/B-5YVo7HuHc/
AY’s online live show is an example of the positive impact social media has had on brands during the coronavirus pandemic. Leveraging Instagram Live, AY saw the opportunity to digitalise his comedy show and it paid off.
The lockdown and need for social distancing haven’t deterred brands from reaching their audience through the connectivity that social media has to offer. Social media has seen a surge in activity and buzz stemming from different industries around the country. Perhaps the COVID-19 pandemic may result in a new era where many brands take advantage of the goldmine that is social media thereby changing consumer behaviour.
Featured Image Source: Just Naija
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