26th April 2024
In the dynamic landscape of the Nigerian tech ecosystem, where innovation burgeons and entrepreneurial spirit thrive, startups face a unique challenge: distribution. While crafting groundbreaking products and services is vital, the ability to effectively distribute and reach the masses is equally crucial for success. In this article, we delve into the strategies that can … Continue reading How to Win Your Distribution Game as a Tech Startup
25th April 2024
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. … Continue reading Using Pinterest and Instagram for Visual Marketing Strategies
