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SME Spotlight: West-Bay Nigeria
April 19, 2022
West-Bay Nigeria is a branding and printing company located in the Mokola area of Ibadan. It provides digital solutions, graphics design, and creative strategy services to businesses in and around the city. Read more about Business Perhaps the most widely recognized offerings from West-Bay are its design and printing services. It does these for a … Continue reading SME Spotlight: West-Bay Nigeria
14 Tweet Ideas For Your Brand’s Twitter Account
April 19, 2022
Do you have a Twitter account for your brand and you do not know how to go about building your presence? Or maybe you do not know where to start or what to tweet about. Below are 14 ideas to tweet about from your brand’s account. Read more about Social Media Twitter is a reliable … Continue reading 14 Tweet Ideas For Your Brand’s Twitter Account
How To Use LinkedIn Marketing For Your Brand
April 19, 2022
You can agree with me that starting your own business/brand in Nigeria can be challenging. As a new entrepreneur, your brand is constantly up against some well-known brands and companies in your niche. But the only possible way out of the struggle is ‘marketing’ which is instrumental in helping you grow your small business. Read more … Continue reading How To Use LinkedIn Marketing For Your Brand
Where Leadership Begins
April 19, 2022
Where does leadership begin? I have always seen leadership as a great tool with which any change is created and sustained. I came to learn this through the first lessons I learned in Church and my Social Studies. So, it inspired me to desire to be a leader, because I have always wanted to be … Continue reading Where Leadership Begins
Mitchell Elegbe, Interswitch Founder And CEO
April 19, 2022
Mitchell Elegbe is a Nigerian entrepreneur, engineer, and philanthropist born on November 14, 1973. He is a graduate of Electrical Engineering from the University of Benin (UNIBEN), Edo state. He is also an alumnus of the Global CEO Program organized by IESE Business School, The Wharton School, and China Europe International Business School (CEISBS) for … Continue reading Mitchell Elegbe, Interswitch Founder And CEO
Fintech: Breaking Down Funding Terms
April 19, 2022
Types of funding Equity funding: Equity funding involves selling a portion of a startup’s equity in return for capital. For example, the owner of Company A might need to raise capital to expand the business. The owner then decides to give up 10% of ownership in the company and sell it to an investor in … Continue reading Fintech: Breaking Down Funding Terms
How To Engage In Effective Product Development
April 19, 2022
The development of a product is very important. There is a life cycle to product development and this is, BIRTH/INTRODUCTION STAGE=> GROWTH STAGE=> MATURITY STAGE=> DECLINE STAGE Birth/Introduction Stage This is the stage of idea generation or birthing a new concept. In this stage, the product is at two levels; idea level and introduction … Continue reading How To Engage In Effective Product Development
ThriveAgric, Improving Farmers’ Access To Input-Finance For Their Farms
April 19, 2022
ThriveAgric is an agric tech that provides easy access to finance, premium markets, and data-driven advisory for smallholder farmers. Fondly referred to as Farmily, their very essence rests on a technology-driven and agribusiness startup connecting farmers with access to finance premium markets, and passionate about ensuring global food security. Read more about Tech Founded in … Continue reading ThriveAgric, Improving Farmers’ Access To Input-Finance For Their Farms
Ziroopay Raises $11.4 Million To Scale Its POS Solutions To Nigerian Retailers
April 19, 2022
In Nigeria, Point of sale (POS) terminals are used to process card payments at retail locations (shops, supermarkets, restaurants, etc) as well as for agency banking purposes, a branchless banking system where agents act like human ATMs. POS terminals have different functions and are provided by either banks or fintech. The most common type of … Continue reading Ziroopay Raises $11.4 Million To Scale Its POS Solutions To Nigerian Retailers
Kenneth Ize: The Nigerian Brand Reinterpreting African Traditional Outfit
April 19, 2022
Those that are not conversant with the Nigerian Fashion Industry may not be familar with Kenneth Ize, but those in the industry both within and outside the shores of Africa know that Kenneth Ize is a formidable fashion force to reckon with. The name causes a burst of excitement and awe at the same time. … Continue reading Kenneth Ize: The Nigerian Brand Reinterpreting African Traditional Outfit
Nigeria’s Financial Markets Receive Boost From UK-Aid Via FSD Africa
April 19, 2022
A two-week visit to Nigeria enhances efforts to deliver beneficial development and financial outcomes for a stronger more resilient national economy. Nigeria’s financial markets have been boosted by a series of announcements and commitments by Financial Sector Deepening (FSD) Africa, a specialist development agency working to strengthen financial markets across sub-Saharan Africa. The announcements were made … Continue reading Nigeria’s Financial Markets Receive Boost From UK-Aid Via FSD Africa
Social Listening On Twitter: How To Go About It
April 19, 2022
The internet has taken the lead in promoting business relationships and in improving communication levels between brands and their customers. Social media is made up of various platforms to improve and promote your business, create a good environment for communication between you and your customers, and has served as the best place for you to provide answers … Continue reading Social Listening On Twitter: How To Go About It
How To Expand Your Customer Base As An SME
April 19, 2022
Here is the big stuff about business growth and success: the larger your customers, the larger your profit. The goal of every company is to increase their customers. What happens when your customer base expands from 400 to 1000? I can surely tell you will be glad. One famous businessman quipped that “it is … Continue reading How To Expand Your Customer Base As An SME
Three-Dimensional Marketing Strategy That Will Shoot Your FinTech Company To The Moon
April 19, 2022
Profitability is at the heart of every business’s growth; it is the life wire that keeps the business up and running. However, profitability is possible when marketing is successful. As a FinTech company, there are things your audience wants to hear and see before they entrust you with their finance. Many FinTechs and other … Continue reading Three-Dimensional Marketing Strategy That Will Shoot Your FinTech Company To The Moon
How Technology Boosts Nigerian Economy
April 19, 2022
Technological growth is crucial to economic growth and development, and the more advanced the technology available, the more quickly the local and global economy can improve. Advances in technologies have the potential to improve the standard of living, increase leisure time, reduce the poverty level as well as increase the capacity for developing a greater variety … Continue reading How Technology Boosts Nigerian Economy
