“The rebrand comes as a well-needed shift in brand identity, as NotJustOK Inc. looks to use the Mino Music app to expand their reach across the African continent, as well as solidify their position as the go-to music streaming service in Africa… “We went back to the drawing board, realigning our vision to recreate a brand that would be deemed strong, memorable, and sustainable. And NotJustOK strongly believes that Mino Music is that brand.”Some of the changes and improvements made on the platform include a new and more modern logo, brand new design of its layout, a simpler and more user friendly interface to help users navigate easily, provision for offline download and the availability of Android and iOS versions. The new name, “Mino” is derived from the Sesotho word for “Music”. The language is spoken by over 5 million people across Africa, and is an official language in in Lesotho and South Africa. NotJustOK was created by Ademola Ogundele in June 2006. It soon metamorphosed from a personal blog to a Nigerian music download website. It has over 1.2 million visits from 183 countries each month, making it one of Nigeria’s most visited websites.
Sources: NotJustOk, Google, Pulse, Wikipedia
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